Paid Advertising / Digital Marketing Specialist - Northern Ireland (Google, Microsoft, Meta, Tiktok, LinkedIn)

FWD Ecommerce • Full-time • Belfast, GB • 3m ago

Salary

Negotiable (depending on experience)

Company Description

FWD Ecommerce is a transformative agency passionate about driving growth and profitability for eCommerce businesses. With over 30 years of combined industry experience, we deliver proven strategies tailored to diverse business models, including D2C, B2C, and B2B brands. Our expertise spans ecommerce platforms, marketplaces, and technical implementations, ensuring scalable and profitable outcomes for our clients. Trusted by clients with annual turnovers ranging from £200k to £40m, our team has generated over £350M in client revenue to date.

Role Description

This full-time, remote role for a Paid Ads Specialist involves managing and optimising advertising campaigns on platforms such as Google, Microsoft, Meta, TikTok and LinkedIn. Responsibilities include conducting performance analysis, devising data-driven strategies, and crafting ad copies to meet key performance metrics. The specialist will also be responsible for budget management, reporting campaign results, and collaborating closely with team members to refine marketing strategies.

Qualifications

Experience with Google Ads, Microsoft, Meta Ads (Facebook/Instagram), TikTok Ads and LinkedIn Ads including campaign setup and optimisation
Skills in data analysis, performance tracking, and A/B testing to improve campaign results
Proficiency in crafting engaging and effective ad copies tailored to multiple platforms
Ability to manage and allocate advertising budgets to maximise ROI
Excellent communication and collaboration skills to work with internal and external stakeholders
Familiarity with eCommerce and D2C performance marketing is a plus
Preferred (not essential) - 2.1 Bachelor's degree in Marketing, Business, or related field, or equivalent professional experience

Benefits