Our client, a leading company in the aerospace and airline operations sector, is currently seeking a PPC Specialist to join their team on a contract basis.
You will own and manage the development and optimisation of paid search activity as part of integrated, multi-channel performance marketing campaigns. This role requires strong autonomy and initiative, with hands-on management of Google and Microsoft (Bing) Ads accounts, supported by extensive use of bid management platforms.
You will play a key role in driving paid search performance across multiple European and international markets, with a clear focus on improving efficiency, increasing scalability, and driving revenue growth through data-led optimisation and testing.
Key Responsibilities:- Own, manage, and support the development of local and international Paid Search (PPC) strategies across multiple markets.
- Build and optimise paid search campaigns end-to-end, including campaign structure, ad copy, keywords, extensions, tracking, and settings.
- Lead day-to-day optimisation using bid management platforms, ensuring campaigns are performance-driven and aligned to commercial objectives.
- Work cross-functionally with trading, marketing, and wider digital teams (e.g. SEO, media, content) to ensure consistent execution and alignment across channels.
- Identify and research new opportunities, trends, and innovations within Paid Search to support account growth and performance improvement.
- Drive a structured, data-led testing roadmap, continuously experimenting with new approaches to improve campaign effectiveness and efficiency.
- Deliver accurate, timely performance reporting with clear insights and actionable recommendations for stakeholders.
Skills & Experience:Essential
- 3+ years' experience in a similar Paid Search / PPC role managing large-scale, complex accounts.
- Strong experience with Google Ads, including advanced use of Google Ads Editor to create and manage campaigns at scale.
- Excellent numerical and analytical skills, with the ability to interpret data, identify trends, and make clear performance recommendations.
- Intermediate to advanced Excel skills, including working confidently with large datasets, formulas, pivot tables, and data visualisation techniques.
- Strong reporting and organisational skills, with the ability to deliver data requests accurately and on time.
- Ability to manage multiple priorities and hit deadlines in a fast-paced environment.
- Strong written and verbal communication skills, with the ability to build effective relationships across teams and stakeholders.
Desirable
- Experience using SA360 or comparable bid management platforms.
- Experience working with media owners and/or agencies.
- Experience within the travel or ecommerce sector.
- Experience using scripts to automate Paid Search tasks (nice to have, not essential)
