We are partnering with an award-winning, fast-growing digital agency to recruit a Paid Advertising Specialist to join their established Digital Marketing team. This is an exciting opportunity for a paid media professional with strong experience across both PPC, Paid Search and Paid Social to take ownership of strategy, execution and performance across a varied client portfolio. The Role You will play a central role in planning, building and optimising multi-channel paid campaigns aligned to client KPIs and commercial objectives. This is a specialist-level position suited to someone who: Can independently manage multiple client accountsContributes strategic insight, not just executionConsistently drives performance improvementsUnderstands how search intent and audience-led social strategies work together Key Responsibilities Strategy Development Develop comprehensive PPC and Paid Social strategies aligned to client objectives and growth targetsConduct keyword, competitor and audience research to identify opportunitiesBuild integrated strategies across platforms including Search, Shopping, Performance Max, Display, Meta, LinkedIn and TikTokForecast budgets, performance expectations and scaling opportunitiesRefine strategy based on trends, seasonality and market conditions Campaign Implementation & Management Plan, launch and manage campaigns across Google Ads, Microsoft Advertising and Paid Social platformsCreate scalable, best-practice account structuresWrite compelling, performance-focused ad copyManage product feeds and shopping campaigns where relevantEnsure accurate tracking and conversion implementation Performance Optimisation Monitor and optimise campaigns to improve KPIs and conve
