PPC Executive

Anglian Home Improvements • Full-time • Norwich, East Anglia, GB • £25k - £30k / year • 2w ago

About Us: ASHI Group are the U.K’s largest home improvement company specialising in windows, doors, conservatories and other home improvement products. Anglian Home Improvements, Everest and Safestyle are national providers offering a local service and bespoke product offering, all manufactured out of our factory in Norwich, England, U.K. We are looking to hire a talented PPC Exec (Pay Per Click) also closely referred to as a Biddable Media Executive or Paid Media Executive, to support our multi-brand in-house paid media marketing team. The ideal candidate for the Biddable Media Executive role is a strategic thinker with demonstrable experience in managing and optimising Google Paid Search & Performance Max/ Pmax campaigns.. They are proficient in working with value based bidding (VBB) strategies, such as tROAS . With strong analytical abilities, they track and optimise campaign performance, collaborate effectively with creative teams, and stay updated with the latest digital advertising trends to drive exceptional results. Key Responsibilities: Develop and implement biddable media strategies with support from the PPC Manager & Biddable Lead, focusing on Google & Microsoft Ads through SA360 (Search Ads 360).Optimise campaigns, ensuring efficient use of budgets and achieving KPIs.Utilise smart bidding strategies, including tROAS (target return on ad spend) and tCPA (target cost per acquisition), to enhance campaign performance.Integrate 1st party data with Google and Microsoft to create highly targeted and effective advertising strategies.Conduct keyword and audience research to identify opportunities for campaign optimisation.Digital agency and supplier liaison from tech providers, partners, affiliates and key media owners including Google, Meta and Microsoft AdsCollaborate with our award winning London based search agency to implement cutt