PPC Specialist – 12 month FTC Salary £35-45k + bonus Preston – 1-2 days a week in office Are you a seasoned PPC expert ready to take on a dynamic role within a multi-business environment? Forward Role are supporting our client operating within the Engineering sector to recruit a Group PPC Specialist to lead, innovate, and optimise PPC strategies, online visibility, targeted traffic, and conversions through data-driven paid search initiatives. This is a temporary contract to cover a period of maternity for up to 12 months. As the standalone PPC specialist, you will be ‘hands on’ across several Google & Meta Ads accounts with a range of budgets, some operating within eCommerce and some Lead Gen capacities. Working as part of a small, close-knit and friendly marketing team, you will be reporting directly into the Group Marketing Director to build the overarching Paid strategy Your day to day: As the Group PPC Specialist, you will: Develop PPC Strategies tailored to the unique needs of each company, aligned with overarching business objectives.Manage Campaigns on platforms like Google Ads, Bing Ads, and social media networks (e.g., Facebook, LinkedIn).Optimise Budgets to ensure cost-efficiency and strong ROI across multiple divisions.Conduct Keyword Research to identify growth opportunities and refine targeting.Create Engaging Ad Copy and collaborate with content/design teams for seamless user journeys.Monitor Performance Metrics such as CTR, CPC, and ROAS, delivering actionable insights to stakeholders.Run A/B Tests and apply results to enhance campaign performance.Analyse Competitors to adapt to market changes and maintain
