Company Overview
LTF Digital is a leading digital marketing agency specialising in the medical aesthetics industry. We help clinics and practitioners connect with patients, build their brands, and grow their businesses through cutting-edge digital strategies. Our team is passionate about creating impactful campaigns and delivering measurable results. We offer a collaborative, dynamic, and remote-friendly work environment where your contributions will make a difference.
Job Summary (Applicants Must Be UK Residents)
We're seeking a talented and results-driven Paid Marketing Manager to develop, implement, and manage our advertising campaigns across Meta platforms (Facebook, Instagram and Google). The ideal candidate will have a deep understanding of Meta's advertising tools, audience targeting, and analytics to drive lead generation, brand awareness, and overall business growth. This position is remote, offering flexibility and autonomy.
Key Responsibilities
- Campaign Development & Execution: Design and execute innovative Meta/Google ads advertising campaigns aligned with business objectives and tailored for the UK audience
- Audience Targeting: Conduct thorough audience research to identify and target ideal customer segments within the UK on Meta platforms
- Budget Management: Strategically allocate and optimise advertising budgets to maximise ROI
- A/B Testing: Implement rigorous A/B testing methodologies to continuously improve campaign performance
- Data-Driven Analysis: Analyse campaign metrics, extract actionable insights, and optimise strategies based on data
- Reporting: Prepare and present clear reports on campaign performance, highlighting successes, challenges, and key learnings
- Collaboration: Work closely with cross-functional teams (design, content, sales) to ensure campaign alignment and seamless execution
Requirements
Qualifications
- Experience: Minimum of 1 years of proven experience around paid media, with a demonstrable track record of success within the UK market
- Skills: Some knowledge of Meta Ads Manager, Facebook Business Suite, Google Adwords, Google Tag Manager and Google Analytics
- Data Analysis: Strong analytical mindset with the ability to interpret and act on data insights
- Creativity: Ability to develop highly engaging ad copy and creative assets that resonate with a UK audience
- Adaptability: Stay updated on the latest Meta platform changes, emerging trends, and best practices in digital advertising within the UK
- Communication Excellent verbal and written communication skills
- Remote Work Proficiency: Self-motivated with the ability to manage time and projects independently in a remote environment
Preferred Qualifications/ Experience
- Minimum 1 years in a marketing agency or in-house marketing department
- Meta Blueprint certification (or similar)
- Experience with other social media advertising platforms (e.g., TikTok, Twitter, LinkedIn)
- Understanding of how all marketing channels (e.g., social media, email marketing) can impact campaign success KPIs
- Experience with landing page refinement/conversion
- Medical/Clinic based Marketing experience
Benefits
Compensation and Benefits
- Competitive salary commensurate with experience, ranging from £27k to £32K PA - subject to a successful probation period
- Comprehensive benefits package:
- 28 holiday days (excluding Public Holidays)
- Health insurance
- Team event away days
- Flexible working hours
- Pension contributions
- Opportunities for professional development
