Join Our Pack 🐶🍽️
From a bold idea to revolutionising dog food,
Years has grown into a fast-scaling business dedicated to helping dogs live longer, healthier lives.
In just 3 years, we've built a great start up business, serving
thousands of happy customers, all while striving to achieve our mission.
Our goal? To give dog owners a
better, fresher, and healthier way to feed their pets. We provide
human cut, personalised meals designed to support each dog's unique needs, delivered straight to their door - no preservatives, no compromises, just real nutrition.
You can find our customers across the
UK, with future ambitions to
scale internationally and continue transforming how people care for their dogs. 🚀
Your Mission
As a
Paid Content Creator you will be at the forefront of our paid advertising strategy, creating high-performing short-form ads that drive customer engagement and conversions. You'll design compelling video creatives for Meta, TikTok, and Google, optimising content for different platforms and placements.
This role is a blend of strategy and execution, where you'll stay ahead of trends in the advertising industry, working with strategists and analysts to ensure our ads remain fresh, engaging, and results-driven. You'll work closely with our brand team to maintain a strong, consistent voice while continually testing, learning, and iterating based on performance insights.
Shoot days are jam-packed and fast paced, so efficiency is key for capturing and building a strong library of content. Your creativity will be instrumental in bringing our campaigns to life - whether you're directing actors, in-house talent or members of the public. Back at the desk, you'll manage your own edits, delivering multiple assets on time ready to be used in our campaigns.
Key Responsibilities
- Create high-performing short-form video ads for Meta, TikTok and Google.
- plan and attend shoot days, capturing and building a strong library of content
- Design creatives in various dimensions and formats, optimised for different placements.
- Understand the difference between organic and paid content - and how to tailor accordingly.
- Stay ahead of trends in the ad industry, bringing fresh, insight-backed ideas.
- Monitor content performance and make data-driven recommendations.
- Use tools like Motion (or be willing to learn!) to analyse and iterate.
- Collaborate closely with the Brand team to maintain on-brand, compelling content.
Requirements
What You'll Bring
- Experience creating paid social ads that convert (especially Meta, TikTok and Google).
- A strong understanding of the difference between organic content and performance-led ads.
- Proactive approach - plugged into trends and what's working across platforms.
- Ability to design across multiple dimensions (stories, reels, feed, YouTube Shorts, banners, etc.).
- Confident in storyboarding and shooting - with or without direct supervision.
- Experience reviewing creative using tools like Motion or similar (desirable but not essential).
- Proficient using basic video editing platforms (CapCut, Premiere Pro, Final Cut, Canva, etc.).
- Proficient using video and audio equipment (iPhone, DSLR, mics, etc.)
- A fast-paced, high-energy mindset, with a drive to test, learn, and iterate quickly
Bonus points if you... (desirable but not essential)
- Have worked in pet, wellness, or DTC e-commerce.
- Are confident appearing on camera
- Can create static ads as well as video
- Understand UGC-style ads and can recreate them natively.
- Have a passion for dogs - or even have your own!
Benefits
What's In It For You? Years Benefits
- Extensive health care cover including full cancer coverage and a choice of hospitals or consultants (AXA top package)
- Annual £250.00 Learning & Development budget for courses, books or other self-learn activities
- Annual £100.00 Wellbeing budget
- Up to 2 weeks working abroad per year (selected roles)
- Monthly recognition through our Yappa of The Month programme
- 1 Volunteer day per year - dog themed or not: it's your choice!
- Subsidised employee groups - from five a side to padel there's loads to get involved in or the chance to start up your own group
- Quarterly subsidised team events from Axe throwing, crazy golf to cocktail making
- Exclusive discounts on Years and Years treats for yourself and friends/family
- Lunch & Learn programme - from dog first aid to financial savviness we've got sessions planned to cover all kinds of topics
- Casual dress
- Your birthday off or different day if it falls on a non-working day
- Ability to sell any unused holiday back to Years at the end of the Holiday Year (maximum 1 working week)
