PPC Manager – Ecommerce Agency (Glasgow / Hybrid)Salary: Up to £45,000 per annumLocation: Glasgow (Hybrid – 2 days in office minimum)Type: Full-time, PermanentAbout UsAt Tribal Digital, we’re an ambitious ecommerce marketing agency helping brands grow through intelligent, data-driven digital campaigns. Our team of strategists, creatives, and performance marketers work collaboratively to deliver measurable results that move the needle for our clients.We’re growing fast – and we’re looking for a talented PPC Manager to take the lead on paid search strategy across our diverse portfolio of ecommerce clients.The RoleAs our PPC Manager, you’ll be responsible for planning, executing, and optimising paid advertising campaigns across Google Ads and Microsoft Ads. You’ll manage budgets, analyse performance data, and continuously test and refine strategies to maximise ROI.This is a hands-on role where you’ll have real ownership, managing a variety of ecommerce clients with different goals, audiences, and challenges. You’ll also play a key part in mentoring junior members of the performance team and shaping our agency’s paid media offering.Key ResponsibilitiesDevelop and manage PPC strategies across Google and Microsoft Ads.Optimise campaigns for ROAS, CPA, and revenue growth through data-led decisions.Conduct keyword research, ad copy testing, and audience segmentation.Manage Shopping campaigns and feed optimisation for ecommerce clients.Report on performance and insights to clients, communicating results clearly and confidently.Collaborate with the wider digital team on landing page optimisation and cross-channel strategy.Stay on top of industry trends and platform updates to keep campaigns performin