Company Description

We Are Rosie is seeking a Paid Search Manager, Entertainment

Location: Remote
Commitment: Part-time (20 hours/week)
Duration: Through December 31, 2026 | Start: ASAP
Hourly Rate: $75/hr

Must-Have Requirement: Studio entertainment theatrical campaign experience required.

About We Are Rosie

We Are Rosie is a flexible talent platform and full-service marketing partner helping brands build agile teams with the best independent marketing talent. With a community of over 35,000 marketers and creatives, we power award-winning work for some of the world's most beloved brands. We're reimagining how modern marketing gets done with flexibility, equity, and humanity at the core.

About the Company

The Client is one of the world's most acclaimed stop-motion animation studios, known for creating critically celebrated, visually groundbreaking animated films. Based on the West Coast, the Client is beloved for its fearless storytelling, handcrafted artistry, and emotional depth. As the Client expands its marketing and theatrical distribution presence, the studio is building a dedicated paid media team to support its next slate of releases.

Job Description

About the Role

We Are Rosie is seeking a Paid Search Manager to build, manage, and optimize Google and Bing paid search campaigns in support of the Client's 2026 theatrical release cycle. This role requires someone who understands the unique search behavior patterns around film releases (trailer drops, title awareness, ticket purchase intent, etc.) and can activate quickly to capture demand at every stage.

This is a part-time engagement (20 hrs/week) running through December 31, 2026. The ideal candidate is a seasoned SEM practitioner who can operate independently and integrate smoothly into a larger cross-channel media team.

Prioritized Responsibilities

Campaign Build & Management

Lead day-to-day management of the Client's paid search programs, including strategic approach, bid recommendations, execution details, budget pacing, and overall goal achievement
Build, launch, and manage paid search campaigns across Google and Bing Ads aligned to theatrical release milestones
Develop keyword strategies mapped to release stages — awareness, consideration, and ticket-purchase intent
Own ad copy writing, extension management, landing page alignment, and quality score optimization
Manage bidding strategies, budget pacing, and campaign structure across release windows
Support and oversee junior team members on day-to-day execution tasks and quality standards as needed

Optimization & Performance

Monitor keyword performance and search term reports daily; add negatives and expand match types as needed
Test and iterate on ad copy, extensions, and bidding strategies to improve click-through and conversion rates using ROI, CPA, CPL, and Impression Share as primary optimization levers
Align search strategy with theatrical calendar milestones — trailer launches, ticket on-sale dates, wide release
Research and develop innovative tactics and workflow improvements that advance the search practice and improve campaign efficiency
Stay current on platform updates across Google Ads, Microsoft Advertising, bid management tools, and industry sources (SEMrush, Search Engine Land, eMarketer)

Reporting & Client Communication

Deliver regular paid search performance reports tied to campaign KPIs
Present campaign performance and strategic recommendations to the Activation Director and key stakeholders on a regular basis
Contribute to cross-channel reporting updates
Flag budget pacing concerns or keyword opportunities proactively

Qualifications

3+ years of paid search experience at a media agency or in-house marketing team
(Required) Experience running SEM campaigns in support of entertainment, theatrical releases, or studio marketing
Expert-level proficiency with Google Ads and Microsoft Advertising (Bing), including AdWords Editor and Bing Ads Editor
Expertise in PPC optimization techniques including ROI, CPA, CPL, and Impression Share management
Familiarity with bid management platforms (SA360, DoubleClick Search, Kenshoo, Marin, or equivalent)
Experience with third-party tracking tools (Floodlight, Sizmek, or equivalent)
Proficiency with analytical tools including Google Analytics, and experience with SEMrush or comparable research platforms
Strong keyword research skills and understanding of search intent mapping for entertainment titles
Ability to write clear, compelling ad copy with appropriate brand voice
Experience presenting to and working directly with clients
Interest in managing and mentoring junior team members; prior management experience a plus
Bachelor's degree in Business, Analytics, Marketing, Communications, or Advertising — or equivalent professional experience
Part-time availability (20 hrs/week) confirmed before engagement

Key Characteristics

Pedigree: Search specialist with a history of running SEM for film, entertainment, or studio marketing campaigns.
Passion: Obsessed with search intent and understands that behind every query is a real audience member at a specific moment in their path to the theater.
Potential: Able to own a full SEM account independently, from strategy to daily optimization, while staying ahead of platform changes and bringing new efficiencies to the team.
Play: Clean account structure, clear naming conventions, and performance logs that the whole team can read at a glance, with the client communication skills to match.

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.

We Are Rosie

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