About the team:

We’re a passionate team on a mission to make Vintage Cash Cow the go-to destination for giving pre-loved items a new lease of life. As we scale across the UK and internationally, Paid Media is one of our most important growth engines—driving discovery, demand generation, customer acquisition, and full-funnel growth across Google, YouTube, Display, Demand Gen, and emerging paid channels.

Our Growth team combines performance marketing, creative, data, experimentation, and automation to unlock scalable growth. Paid Media plays a critical role in this ecosystem, balancing analytical rigour with creative thinking, audience strategy, and testing to drive efficient growth across multiple markets.

About the role:

As a Paid Media Executive, you’ll support the execution, optimisation, and scaling of our Paid Media activity across multiple markets. Reporting into the Paid Media team, you’ll primarily focus on Google’s broader media ecosystem including YouTube, Demand Gen, Display, Performance Max, audience targeting, and creative-led campaign execution.

This is a highly hands-on role, ideal for someone with a strong analytical mindset and an interest in creative testing, audience strategy, video/display advertising, and performance marketing.

You’ll support campaign execution, creative workflows, audience usage, reporting, QA, tracking validation, and optimisation across UK and EU markets. Paid Search/SEM experience is beneficial, but the core focus is broader Paid Media execution and scaling.

You will work closely with Growth, Creative, CRM, Data, and Product teams to ensure campaigns are well structured, creatively strong, efficiently managed, and continuously improving.

As the business expands internationally, this role will also support testing and scaling into additional markets, channels, and Paid Media opportunities over time.

Getting Started...

Support campaign execution: Assist in building, launching, and managing campaigns across YouTube, Demand Gen, Display, Performance Max, and broader Paid Media channels
Campaign QA: Review campaigns before launch to ensure accuracy across targeting, audiences, budgets, assets, feeds, and tracking
Audience support: Assist with audience creation, segmentation, first-party audience usage, and targeting strategies
Creative workflows: Help coordinate creative assets, translations, uploads, and approvals across markets
Creative briefing support: Assist in briefing creative concepts, hooks, messaging angles, and asset requirements for campaigns
Performance monitoring: Monitor campaign performance daily and flag anomalies, opportunities, or scaling potential
Reporting support: Assist in producing performance reports and extracting actionable insights
Tracking validation: Check conversion tracking, tags, and attribution setup are working correctly

Driving Excellence…

Creative-led testing mindset: Continuously support testing across creatives, hooks, audiences, formats, placements, and campaign structures
Audience & targeting optimisation: Support the development and refinement of audience strategies across Google and broader Paid Media channels
Video & Display expansion: Assist in scaling YouTube, Demand Gen, and broader Display activity across markets
Data-driven thinking: Apply an analytical mindset to identify trends, opportunities, and performance drivers
AI & automation leverage: Use AI tools and platform automation features to improve workflows, insights, and campaign performance
Market expansion support: Assist in launching and scaling campaigns across new international markets
Trend spotting: Stay close to developments across YouTube, Google Ads, AI, creative trends, and digital advertising
Collaboration: Work closely with Creative, CRM, Data, and Growth teams to align campaign activity with broader business goals

Key Responsibilities

Key Goals & Objectives:

Support the scaling of Paid Media activity across UK, DE, FR, NL, ES, IT and future markets
Improve campaign execution speed, testing velocity, and optimisation quality
Strengthen creative testing workflows and audience usage across campaigns
Contribute towards reducing CPL while maintaining or improving lead quality
Strengthen tracking reliability and campaign data accuracy
Support the expansion of YouTube, Demand Gen, Display, and broader Paid Media initiatives

Key Responsibilities:

Campaign Execution & Optimisation

Build, launch, and monitor campaigns across YouTube, Demand Gen, Display, PMax, and broader Paid Media channels
Ensure campaigns are correctly structured across targeting, audiences, creatives, budgets, and placements
Maintain high standards of campaign QA and execution accuracy
Support pacing, optimisation, and testing workflows

Creative & Audience Support

Assist with creative briefing, asset management, localisation, and creative QA
Support testing of hooks, messaging, formats, audiences, and creative concepts
Help identify winning creatives and audience strategies and scale learnings across markets
Support first-party audience usage and targeting opportunities

Analytics & Performance

Monitor campaign performance and identify trends or issues
Support reporting and insight generation across Paid Media channels
Analyse performance data to identify optimisation opportunities
Contribute to testing roadmaps and experimentation plans

Tracking & Data Quality

Validate tracking, conversion actions, tags, and attribution setup
Troubleshoot tracking issues and escalate where needed
Support campaign data integrity across platforms and reporting systems

Workflow & Operations

Support localisation and expansion workflows across markets
Assist with uploads, campaign changes, QA processes, and operational tasks
Ensure consistency and accuracy across campaign structures and naming conventions

Projects & Growth Initiatives

Support wider Paid Media and Growth initiatives
Assist with market launches and scaling strategies
Support growth initiatives across YouTube, Demand Gen, Display, and emerging paid channels

Skills, Knowledge and Expertise

Essential Skills & Experience:

Experience in Paid Media, digital advertising, or performance marketing
Strong analytical mindset with the ability to interpret performance data
Understanding of creative testing, audience targeting, and campaign optimisation principles
Attention to detail, especially in campaign setup and QA
Familiarity with Google Ads, YouTube, Demand Gen, Display, or similar advertising platforms
Experience working with creatives (video/static) and providing feedback
Ability to manage multiple tasks and prioritise effectively
Strong communication and collaboration skills

Nice to Have:

Paid Search / SEM experience
Experience working across multiple international markets
Familiarity with GA4, GTM, or tracking/tagging platforms
Understanding of attribution and data pipelines
Familiarity with AI tools and automation workflows
Experience with video-first or creative-led advertising strategies

Vintage Cash Cow & Arcavindi

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Paid Media Executive