LOCATION

London (Hybrid, 2+ days in Covent Garden office)

ABOUT US

Founded by makeup artist Jamie Genevieve, VIEVE is shaped by years of real-world experience — from working on makeup counters to building a global online community that values honesty over hype.

We create a carefully edited range of high-performance products that are powerful, versatile and easy to use, designed to fit real seamlessly into everyday life and routines.

Artist-led and community-driven, VIEVE is aspirational yet accessible, with a deep understanding of the positive impact makeup can have on confidence and self-expression.

We live by our values of Respect, Inspire and Own It, Together, and we’re building an inclusive team who share our passion for beauty and people. Join us at VIEVE and be part of a brand built on artistry, honesty and community.

ABOUT THE JOB.

We’re looking for a commercially driven, highly analytical and hands-on Paid Media Marketing Manager to own and lead performance marketing across our DTC ecosystem (vievebeauty.com and The Glasgow Store). This is a strategic and executional role where you will define the paid media roadmap, manage our paid media and affiliate agencies, and directly drive day-to-day optimisation across Paid Search (PPC, Shopping, Performance Max), Paid Social (Meta, TikTok, YouTube), and Affiliates (Rakuten).

The successful candidate will drive profitable growth through best-in-class performance marketing execution, ensuring strong ROAS, scalable customer acquisition, healthy LTV:CAC ratio, and disciplined spend. You will lead media strategy across BAU and key trading moments (NPD launches, promotional campaigns), while partnering cross-functionally with Creative, Ecommerce, CRM, and Brand teams to deliver cohesive, insight-led activation.

This is a high-impact role requiring deep analytical capability, creative performance acumen, and strong commercial ownership.

KEY RESPONSIBILITIES:

Paid Media Strategy & Growth Ownership

Own the end-to-end DTC paid media strategy and planning across Paid Search, Paid Social, and Affiliates.
Develop full-funnel acquisition strategies aligned with revenue targets, trading plans, and brand priorities.
Translate business goals into scalable media roadmaps with clear investment priorities.
Identify new growth opportunities: emerging platforms, audience expansion, creative formats, automation opportunities.

Agency Management & Performance Governance

Act as the primary point of contact for the Paid Media and Affiliate agencies.
Set clear KPIs and performance benchmarks.
Challenge, validate, and optimise agency strategies to ensure efficiency and incremental growth.
Ensure best-in-class account structure, tracking integrity, and attribution modelling.

Campaign & Trading Execution

Lead paid channel activation plans for NPD launches, promotional campaigns, and key retail moments.
Ensure always-on BAU performance activity remains efficient and optimised outside campaign peaks.
Align channel phasing with trading calendar, inventory, and commercial priorities.
Coordinate launch readiness across creative assets, tracking, landing pages, and audience strategies.

Budget Ownership & Forecasting

Own paid media budget allocation and optimisation across channels.
Forecast revenue, spend, ROAS, and new customer contribution.

Performance Optimisation & Analytics

Monitor and optimise towards revenue growth, ROAS, MER, CAC, LTV.
Maintain acquisition quality and LTV:CAC ratio sustainability.
Manage product feeds across Google, Meta, and other platforms, ensuring accuracy and continuous optimisation.
Build and maintain weekly/monthly performance dashboards and analysis, and clear executive-level reporting.
Run incrementality assessments and channel attribution reviews with agencies.
Lead structured A/B testing roadmaps across audience, bidding, creative, and landing pages.

Creative Performance & Testing

Lead creative performance analysis across PMAX and paid social.
Translate performance insights into actionable briefs for the Creative team.
Partner from ideation through briefing to implementation with the Creative team and agencies.
Develop a structured creative testing framework (hooks, messaging angles, UGC vs studio, formats).
Ensure creative output balances brand equity and performance efficiency.

Affiliate Channel Growth

Oversee affiliate strategy via Rakuten and other relevant partners.
Identify new content and loyalty publisher opportunities and commercial partnerships in collaboration with the agency.
Monitor commission structures and partner profitability.
Support Community team with Creators platforms (ShopMy, LTK).

Cross-functional Collaboration

Partner closely with Ecommerce & Site Trading to align on-site conversion strategy.
Work closely with Organic Social to align on content plans and create synergies.
Collaborate with CRM to maximise retention synergies and customer value.
Align with Brand and Creative teams to ensure cohesive messaging across funnel stages.
Support omnichannel initiatives linking .com and owned retail store activity.

Data Tracking & Technology

Ensure robust tracking across platforms (pixels, GA4, conversion APIs, feed optimisation) with Tracking specialist.
Maintain clean data flows, attribution accuracy and platform integrations.
Leverage automation, AI, and platform innovations where appropriate.

WHAT WE ARE LOOKING FOR

Considerable experience in Paid Media / Performance Marketing, ideally within Beauty, Fashion, Lifestyle, or DTC brands – in-house or at an agency.
Proven track record of scaling paid acquisition profitably in an ecommerce-led business.
Hands-on experience across:

-Paid Search (PPC, Shopping, Performance Max)

-Paid Social (Meta, TikTok, YouTube)

-Affiliate marketing (e.g. Rakuten or similar networks)

Advanced use of GA4 and ad platform analytics (Google, Meta, TikTok, Rakuten), and deep understanding of ROAS, MER, LTV:CAC, and incrementality.
Experience managing agencies or internal teams with clear KPI setting, performance governance, and accountability.
Proven Ownership of multi-channel budgets, forecasting, and revenue delivery.
Experience leading NPD launches and promotional trading campaigns, and building structured A/B testing and optimisation roadmaps.
Solid understanding of attribution and tracking best practice.
Expertise in creative performance analysis and testing.

ABOUT YOU

Proactive, self-motivated, and high attention to detail
Highly analytical with strong commercial acumen and results-orientated approach: ability to translate data into actionable insights and clear briefs.
Confident in forecasting and scenario modelling.
Strong at cross-functional collaboration with Creative, Social, Ecommerce, and CRM teams, and confident stakeholder and agency manager.
Adaptable, highly organised, able to prioritize workload and enjoy working on multiple complex projects at the same time.
Available to commute to central London at least twice per week

WHAT VIEVE OFFERS YOU

Work Life Balance – we offer hybrid working, enhanced family leave and sick pay, 25 days holidays plus bank holidays and your birthdays off.

A Great Team – we pride ourselves on our friendly culture and welcoming environment. We have regular social get togethers if that’s your thing.

Rewards – we offer a competitive salary, a generous staff discount on VIEVE products, private medical insurance and enhanced pension contributions.

Great location - in the heart of Covent Garden (although we are up 2 flights of stairs!)

Exciting opportunities - for growth and development in a rapidly expanding brand.

WORKPLACE & DIVERSITY

At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives. We welcome passionate individuals who are eager to join our exciting journey of growth and innovation.

If you are interested in applying for a role with us and need any accommodations or assistance for any physical and/or mental disabilities, throughout the recruitment process, please state that in your application.

INTERVIEW PROCESS

Screening call with HR
First interview (video call) with the hiring manager
Second interview (in-person) with the hiring manager and CCEO, including a paid media plan presentation task and brief Excel test assessment.
Final interview (video call) with VIEVE’s co-founder

If you you're eager to play a vital role in the growth of VIEVE, we invite you to apply for the Paid Media Marketing Manager role.

VIEVE

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