The Role

We’re looking for a paid media specialist to deliver profitable and scalable campaign performance across multiple accounts.

You will be responsible for managing and optimising campaigns. You will be expected to take ownership of performance, making decisions based on data and continuously improving campaign efficiency and return on ad spend.

Scope of Work

Plan, build, and optimise campaigns across Meta, Google, TikTok, and Spotify
Manage budgets and performance across multiple client accounts
Test creatives, audiences, and landing flows
Collaborate with internal teams where needed to align strategy
Translate campaign performance into clear commercial insights, helping inform wider marketing and growth decisions
Take ownership of campaign performance, making data-led decisions to improve efficiency and results over time
Identify and act on opportunities to scale campaigns while maintaining or improving performance
Continuously optimise account structure, targeting, and creative approach based on performance data
Ensure tracking, attribution, and campaign setup are accurate and aligned with campaign objectives

What you bring

Proven experience managing paid media profitably
Strong understanding of attribution and performance data
Ability to manage multiple accounts independently
Experience in agency or multi-client environments preferred
Ability to analyse performance data and translate it into clear optimisation actions
Understanding of key performance metrics such as CPA, ROAS, CTR, and conversion rate, and how to optimise against them
Confidence working across multiple platforms (Meta, Google, TikTok) and adapting strategies accordingly
Ability to prioritise effectively across accounts based on performance and commercial impact
Strong attention to detail when managing budgets, tracking, and campaign setup

Tools

Google Ads, Meta Business Suite, TikTok Ads Manager, Spotify Ad Studio, GA4, GTM, Looker Studio

Who we are

The Second Floor (a trading name of Unchained Music)The Second Floor is the digital marketing arm of Unchained Music, operating as a trading name of the same company. It focuses on performance-driven marketing for both internal projects and external clients, specialising in SEO, paid media, and measurable growth strategies.

Pay: £15.00-£17.00 per hour

Work Location: Remote

Unchained Music

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Paid Media Specialist