Job Title: Paid Media Specialist

Role Type: Full Time, Permanent

Location: Kingston Upon Thames

Start Date: 1 July 2026

At TruTravels we don’t just run ads. We build demand, create community, and inspire people to Leave Ordinary Behind. We’re looking for a commercially-minded Paid Media Manager to help lead the next phase of Tru’s growth journey. Someone who understands performance marketing, but more importantly understands people, storytelling, and how modern travel brands grow in a social-first world. This role sits at the heart of our Direct growth strategy and will play a key role in helping us scale customer acquisition, improve marketing efficiency, and build a smarter, more commercially accountable media function. You’ll own the execution and optimisation of our paid media activity across Meta, Google, TikTok and emerging platforms, while working closely with Creative, CRM, CRO and Content to ensure our campaigns are not just driving clicks, but driving meaningful business impact. This is not a “set and forget” performance marketing role.

We’re looking for someone curious, analytical, commercially sharp and hungry to improve performance every single week. If you love testing, solving problems, finding opportunities in data, and building campaigns that actually move the needle, you’ll fit right in.

Why Join Tru?

TruTravels exists to create experiences that go beyond the ordinary, for both our travellers and our team.

We’re a fast-moving, purpose-led travel brand focused on building a lifestyle brand, not just selling tours. We believe travel should create connection, challenge perspectives and positively impact the world around us.

At Tru, you’ll find:

Real ownership and accountability
A team that genuinely cares
Space to test ideas and move fast
High standards without corporate nonsense
A culture that celebrates growth, creativity and ambition
A business trying to evolve, innovate and challenge the norm

We care deeply about performance, but we also care about people, culture and purpose. Through our People & Planet Promise, we’re committed to creating meaningful impact for the communities we visit and reducing our impact on the planet.

If you want to help build something ambitious with a team that doesn’t do average, this could be the role for you.

What You’ll Be Responsible For

Paid Media Performance

Own the day-to-day management and optimisation of paid media campaigns across Meta, Google, TikTok and other acquisition platforms.
Monitor and improve key commercial metrics including ROAS, CPA, CTR, CVR and contribution to Sales Production.
Manage media budgets effectively to maximise efficiency and scale.
Identify opportunities to improve performance through targeting, creative, landing pages, messaging and funnel optimisation.
Support forecasting, pacing and budget allocation across channels.

Creative & Campaign Strategy

Work closely with the Creative and Content teams to build platform-native campaigns that drive Community, Consideration or Conversion.
Help shape creative briefs using performance insights and customer behaviour data.
Ensure content and campaigns are commercially effective, not just visually engaging.
Feed learnings back into content strategy and creative production.

Testing & Optimisation

Build a culture of experimentation and continuous improvement.
Run A/B tests across audiences, creatives, messaging, landing pages and funnel journeys.
Identify 1% improvements that compound into meaningful business impact over time.
Support CRO initiatives alongside the UX/CRO Lead.

Reporting & Commercial Visibility

Deliver clear weekly and monthly reporting focused on actionable insight, not vanity metrics.
Translate performance data into commercial recommendations and next actions.
Work closely with leadership to provide visibility on performance, opportunities and risks.
Help improve attribution, tracking and marketing measurement across the business.

Audience & Growth Development

Support audience diversification and customer acquisition strategies across different markets and demographics.
Explore new growth opportunities, channels and platform trends.
Help Tru build stronger owned audience capability and reduce reliance on external platforms over time.

About You

We care more about mindset, curiosity and commercial thinking than ticking every single box.

We’re looking for someone who brings:

Experience

3+ years experience managing paid media campaigns across Meta and Google Ads, either in-house or agency side.
Strong understanding of performance marketing, attribution and digital funnels.
Experience working with ecommerce, travel, lifestyle or consumer brands is a bonus.
Comfortable working with reporting tools, analytics platforms and performance dashboards.
Experience working closely with creative teams and feeding performance insights into content strategy.

Skills & Mindset

Commercially minded — you understand that marketing exists to drive business performance.
Analytical and data-driven, but still creative in your thinking.
Proactive, accountable and solutions-focused.
Comfortable working in a fast-paced scale-up environment.
Strong communication skills with the ability to explain performance clearly and simply.
Curious about trends, platforms, AI and how modern brands grow.
Obsessed with improvement and finding smarter ways to work.

Capabilities You’ll Build & Demonstrate

In this role, you’ll develop and demonstrate capability across:

Performance Marketing
Commercial Thinking
Audience Growth Strategy
Data & Analytics
Testing & Experimentation
Campaign Planning
Cross-Functional Collaboration
Creative Performance Strategy
Problem Solving
Ownership & Accountability

Our Values

At Tru, our values shape how we work, lead and grow:

We Don’t Do Average
For The Benefit Of All
Create Opportunity
We Are Family

If those values resonate with you, you’ll probably feel at home here.

We’re All About Diversity, Inclusion, Belonging and Fair Opportunity:

We are committed to building a team that reflects the diverse communities we serve. We believe that a wide range of perspectives, backgrounds and experiences makes us stronger and drives innovation. We actively encourage applications from candidates of all backgrounds.

We are dedicated to fostering an environment where everyone feels respected, valued and empowered to thrive. If you are excited about this role but your experience doesn’t align perfectly with every qualification and experience listed, we encourage you to apply anyway.

How to Apply:

Send your CV and motivation letter to us.

If you haven’t heard from us within 3 weeks, please consider your application unsuccessful this time around, but we appreciate you putting yourself forward.

TruTravels

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