Role Overview

We are looking for an experienced, data-driven Digital Marketing Manager to own the day-to-day planning, execution, testing and optimisation of our paid media activity.

This role is heavily hands-on, with Meta currently representing the majority of marketing focus, alongside growing investment in other channels.

You will work closely with the Head of Marketing to align on strategy, KPIs, and audience configuration, before taking full ownership of campaign execution, optimisation, and performance reporting. The role requires strong analytical thinking, attention to detail, and the ability to run campaigns at pace with regular creative refreshes.

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Experience & Skillset

3–6+ years hands-on paid media experience, with Meta as a core channel
Proven experience owning day-to-day campaign execution, optimisation and budget management
Demonstrable track record of improving CPA and ROAS in performance-driven environments
Experience managing large monthly spend (or equivalent scale) preferred
Comfortable working across multiple platforms and experience with a multi channel approach

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Key Responsibilities

Paid Media Execution & Optimisation

Own end-to-end execution of paid media campaigns, primarily Meta, with additional channels included.
Build, launch and optimise campaigns aligned to weekly and monthly campaign roadmaps (e.g. headline raffles, promotions, creative refreshes).
Manage budgets with autonomy to re-allocate spend based on performance/KPIs.
Continuously optimise towards CPA, ROAS, applying clear performance guardrails.

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Testing & Performance Improvement

Execute structured A/B tests: audiences, creative concepts, formats and messaging.
Develop a testing roadmap to improve efficiency and performance
Analyse test results and translate insights into actionable next steps.
Leverage martech/tools to support decision-making and reduce manual reporting.

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Data, Analytics & Attribution

Use GA4 to understand user journeys, path-to-conversion + assisted performance
Support a pragmatic attribution model e.g. blended CPA, vs channel-specific windows
Ensure clean campaign setup, tracking, UTMs and event integrity.
Interpret performance data confidently and challenge assumptions where required.

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Creative Collaboration

Work cross-functionally with Design, CRM and Product Teams to:
Brief creative requirements by channel (formats, sizes, messaging).
Feed performance insights back into creative development.
Ensure regular creative refreshes to avoid fatigue and maintain efficiency.
Contribute ideas for hooks/concepts and testing angles based on data.

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Agency & Stakeholder Management

Act as day-to-day paid media lead internally and primary contact for ext. agencies
Manage agencies against agreed KPIs, budgets and timelines.
Produce weekly performance report summarising results, learnings and actions

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What Success Looks Like

Improved CPA efficiency and ROAS over time.
Reduced over-reliance on a single channel via structured testing of new platforms.
Introduce rigour and data-led decisions to creative and message testing
High confidence in campaign setup, tracking and reporting accuracy.
Ability to run the paid media “engine” day-to-day with minimal supervision.

Job Type: Full-time

Pay: £35,530.96-£55,626.67 per year

Benefits:

Flexitime
On-site parking
Work from home

Experience:

Marketing: 3 years (required)

Work authorisation:

United Kingdom (required)

Work Location: Hybrid remote in Craigavon (County Armagh)

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Digital Marketing Manager - Paid Media