Where you'll be working: Knoxville, TN

What you'll be doing:

Supporting media initiatives by providing strategic recommendations for paid social campaigns
Analyzing data and providing insights to improve paid media performance
Executing paid social campaigns including campaign build-outs, budget pacing, and bid optimizations
Monitoring and reporting on campaign performance to ensure they are meeting or exceeding client expectations
Conducting benchmarking, projecting, and reach & frequency analysis to inform media planning
Collaborating with cross-functional teams to execute campaigns that meet or exceed client expectations
Staying current with industry trends and best practices

What you bring:

1-2 years of experience in a digital marketing role
A passion for social media and data analysis
Strong analytical and problem-solving skills
Excellent organizational and time management skills
Strong communication and interpersonal skills
Ability to work in a fast-paced, deadline-driven environment
Bachelor's degree in marketing, advertising, business, or related field

Advancement Matrix:

As a Paid Social Strategist, you will have the opportunity to advance your career by mastering the following skills:
Substantially improving media metrics primarily by managing bidding strategy and budgets
Designing and executing creative tests that lead to data-driven design optimizations and considerations
Controlling bids and budgets across multiple campaigns to drive a holistic result
Understanding integrated media strategies and concepts
Generating robust media plans based on reach, frequency, projected CPA or ROAS goals
Understanding Facebook audiences and audience modeling overall
Clear understanding of social auctions and all parameters that affect them (bid, budget, relevance, available inventory, etc)
Reliably creating audiences from different sources while limiting overlap or cannibalization
Creating media plans at effective spend levels, highlighting efficiency and scaling

Why you'll want to work at Tombras:

Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
Dog-friendly offices
Flexible PTO
Generous parental leave for primary and non-primary caregivers
Medical (PPO or High Deductible option) for employee + dependents
401(k) Participation
Employer-paid Dental & Vision
A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

Tombras is an E-Verify employer and participates in the E-Verify program.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Tombras

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Paid Social Strategist