PPC Manager

Department: Digital

Employment Type: Full Time

Location: Leeds

Reporting To: Digital Marketing Manager

Compensation: £33,000 - £39,000 / year

Description

TFAS Enterprises brings together market leading digital marketing capability and independent financial advice. Headquartered in central Leeds, we provide a service to the whole of the United Kingdom helping thousands of consumers who are actively seeking advice in relation to holdings of more than £2 billion every year.

The Group is comprised of:

Inzuzo Ltd – Founded in 2015 and providing market leading, boutique client generation and consultancy services within financial services. Inzuzo connects and matches consumers seeking financial advice with FCA regulated financial advisors based on the consumers objectives, asset value and location.
TFAS Wealth Ltd – Our FCA regulated and Directly Authorised provider of independent financial advice, digital marketing and internal compliance oversight. TFAS wealth delivers convenience, quality and efficiency using technology to achieve the best possible outcomes for consumers.
TFAS Compliance Services – Empowers financial services businesses with regulatory support and technology driven compliance solutions by simplifying complex regulatory requirements and offers an extensive range of compliance support services bespoke to financial services firms.

As a PPC Manager, working within the sector’s niche, FCA regulated digital marketing space, you will be responsible for campaign management across search & social channels with the objective of maximising growth and profitability while meeting lead targets.

Remote or office based working options depending on preference, with a minimum 4 days working in the Leeds office per month.
37.5 hours per week Monday to Friday

Key Responsibilities

Campaign Testing and Optimisation

Monitor and remove negative keywords across Search channels for multiple brands
Create experiments in both search and social channels to drive performance
Review of FLG CRM data in conjunction with online campaign data to calculate net ROAS, lead volumes, cost per lead and profitability and implement campaign optimisation decisions to drive performance
Proactively seek ways to improve campaign profitability through performance insights
Plan and implementation of A/B testing across various channels

Account and Campaign Management

Ensure all invoices are correct and sent to Receipt Bank on a monthly basis
Update campaign geo-targeting as and when required
Maintain PPC log with account level changes
Pausing and reactivation of campaigns/accounts as and when required
Use of Google and Bing Editor to make major campaign changes
Creation of digital assets for existing and new campaigns
Ensure that campaign lead targets are being met
Ensure that existing pixels and tags are firing correctly and implement new ones as and when required

Reporting

Update and maintain reports with online and offline data
Build out new reports to monitor campaign performance

Account Creation

Create new ad accounts for search & social channels as and when required both as stand-alone accounts as well as part of existing MCC structure

Competitor Monitoring

Use competitor and market insights to improve channel performance

Campaign Planning & Building

Plan and build out campaigns for both existing and new products within the existing and new vertical/s across all lead generation channels using where appropriate Google/Microsoft Keyword Planner and The Search Monitor

Compliance and Regulation

Ensure that all campaigns as well as accounts comply with any channel regulations, both external and internal

Relationship Management

Maintain the relationship with external account managers

Landing Page Management & Design

Design of new landing pages through Unbounce
Maintenance of existing landing pages
Updating of existing landing pages as well as FLG parameters used to pass lead data into FLG CRM

Emerging Technologies and Industry Updates

Keep up-to-date and share relevant developments in Digital Marketing and AI, analysing new opportunities to expand activity
Use of AI tools and features to enhance proficiency of day-to-day tasks and improve campaign performance

Skills, Knowledge and Expertise

Qualifications

Essential

Educated to Degree level in a related field

Desirable

Relevant marketing diplomas/certifications/qualifications

Experience

Essential

Minimum 3 years of experience managing Google Ads/Microsoft Ads

Desirable

Experience with Social Ad platforms such as Meta, LinkedIn and TikTok, and Display platforms is desirable

Experience working for Finance/Pension related or FCA regulated companies

Experience working in lead generation or performance marketing settings

Experience running performance experiments with structured testing frameworks

Experience with landing page management, design and testing

Skills

Strong attention to detail
Excellent time management and organisation skills
Strong analytical and numeracy skills
Excellent communication, both verbal and written
Commercially aware and proactive, with a strong drive to identify opportunities and improve performance

Behaviours

Our Company Behaviours are central to our culture and pivotal to our success. We're not just looking for employees; we're looking for individuals who embody our values and want to contribute to our shared mission.

Open – Relate and communicate with others, adapting your style to everyone.

Positive – Being optimistic and encouraging a positive mindset.

Professional – Exhibiting a courteous, conscientious, and business like manner.

Leadership – Drive the company vision and positively influence those around you.

Cooperative – Work together and support each other to learn and grow.

People Focused – Delivering the best service and adding value to our clients

What We Offer You...

25 days annual leave plus Bank Holidays increasing by 1 day each year after 3 years service (maximum of 5 additional days)
4pm Finish on a Friday
Annual performance related Company bonus and salary review
5% Employer pension contribution
4 x Death in service
24 hour access to our Employee Assistance Programme with Health Assured
Opportunities for continuous professional development
Buying and selling annual leave scheme
Regular social events throughout the year
Free mortgage advice
1 hour lunch break and 2 x 15 minute breaks

TFAS Enterprises

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