Full-Time Performance Marketing Manager: Tardus Wealth Strategies
About Tardus

Tardus Wealth Strategies is a mission-driven wealth coaching firm focused on creating a Wealth Revolution through education, coaching, and innovative cash-flow strategies. We are headquartered in Honolulu, Hawaiʻi and scaling into a national franchise network.

We operate with clear systems, defined metrics, and a high standard of accountability. Our team is built for individuals who take ownership, execute independently, and measure success by outcomes — not activity.

Role Summary

The Marketing Manager is responsible for paid media and digital growth systems that generate qualified leads for Tardus.

This is a performance-based role — not a general marketing position.

You are primarily responsible for building, testing, and scaling paid campaigns that produce consistent, cost-efficient lead flow. Success is measured by outcomes you directly control: lead volume, lead quality, and campaign performance within budget.

This role operates independently within defined systems and requires strong judgment, data fluency, and disciplined execution.

Outcomes & Success Measures

Consistent flow of qualified leads

Improving cost per lead across campaigns

Documented and repeatable testing insights

Reliable attribution and performance visibility

Clean handoff of leads to Sales without breakdowns in routing or quality

Responsibilities

Paid Media & Campaign Ownership

Responsible for paid acquisition across social media channels

Design, test, and scale ads and related campaigns

Continuously optimize audiences, creative, and funnel performance

Maintain clear campaign structure, tracking, and reporting

Marketing Channel Performance & Conversion

Optimize landing page and website performance and conversion optimization

Identify and drive improvements in funnel conversion rates

Collaborate with the IT department for implementation

Ensure lead capture, routing, and tracking function reliably

Design marketing to generate qualified leads for the annual conference

AI-Driven Content Direction

Produce, direct and refine AI-generated marketing content by AI avatars

Review and edit content for paid campaigns and marketing channels (e.g., LinkedIn, Meta, TikTok, YouTube, blog)

Ensure messaging consistency and compliance across campaigns and funnels

Align content with performance data and campaign objectives

Nurture & Growth System Support

Create, monitor, review and edit lead magnet nurture sequence performance

Monitor lead routing tools for consistency and accuracy

Collaborate with the Affiliate/Vendor Manager to produce affiliate campaign assets

Create, monitor and improve client referral campaigns and initiatives

What This Role Requires

Proven experience managing paid digital advertising campaigns

Strong understanding of funnels, attribution, and performance metrics

Ability to translate data into clear optimization decisions

Comfortable leveraging AI tools for design, scripts and marketing campaigns

Highly organized, self-directed, and consistent in execution

Able to operate independently while collaborating cross-functionally

Experience using Hubspot, Google Analytics, Salesforce and similar technology tools is preferred

Critical Fit Requirements

This role is for builders and operators — not coordinators or overseers.

You must:

Execute directly, not delegate everything
Operate across multiple marketing functions
Take full ownership of outcomes, not just activity

Growth Path & Strategic Importance

This is not a static role. The right hire will:

Initially own marketing for Tardus Honolulu
Transition to overseeing marketing across franchise locations
Build scalable systems that support hundreds of franchises
Drive innovation in automation, CRM infrastructure, and marketing platforms

Work Setup

Remote
Full-time preferred (strong part-time considered if capacity supports ownership)
Requires overlap for team collaboration

Fit Disclaimer

This role is built for marketing professionals who want full ownership of outcomes.

It is not a fit for candidates who:

Prefer broad, undefined marketing responsibilities

Need constant direction or approval to execute

Avoid metrics, performance pressure, or accountability

Tardus operates at a high standard. Expectations are clear, performance is visible, and results matter.

Tardus Wealth Strategies

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