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Paid Media Manager

Paid Media Manager

Remote Salary: £35,000–£40,000 (DOE) Job Type: Full Time

Join a performance-focused agency where paid media supports real growth. We’re looking for experienced specialists who enjoy ownership, optimisation, and delivering measurable results.

Skills

Google Ads Paid Media Strategy Campaign Optimisation Budget & Bidding Analytics (GA4) Conversion Tracking Client Management Paid Social

Role Description

At Seodium, performance matters. We’re an SEO-first digital agency, and paid media plays a crucial role in supporting growth, testing opportunities, and accelerating results for our clients.

We’re looking for a Paid Media Manager to take ownership of performance-led paid campaigns across search and paid social. This is a hands-on role for someone who enjoys optimisation, accountability, and working closely with clients to drive measurable ROI.

As our Paid Media Manager, you’ll be responsible for planning, executing, and optimising paid media campaigns across Google Ads and supporting paid social platforms. You’ll have clear ownership of performance, budgets, and reporting, while collaborating with SEO and content teams to ensure paid activity aligns with wider marketing goals.

This role suits someone with strong fundamentals in paid media who wants autonomy, variety, and the opportunity to shape paid strategy within a growing agency.

You won’t be expected to be an expert in every platform; we value strong core skills, curiosity, and commercial thinking.

Key Responsibilities

Paid Media Strategy & Execution

Plan, build, and optimise paid campaigns across Google Ads (search, shopping, and performance-based campaigns)
Support paid social activity across platforms such as Meta, TikTok, Pinterest, and LinkedIn where appropriate
Conduct keyword research, competitor analysis, and audience targeting
Develop and refine campaign structures, bidding strategies, ad copy, and creatives

Performance & Optimisation

Monitor performance, budgets, and KPIs to drive continuous improvement and ROI
Audit existing accounts to identify issues, opportunities, and growth areas
Proactively plan for seasonal trends, promotions, and sales peaks

Tracking, Reporting & Insights

Ensure accurate conversion tracking and measurement (GA4, Tag Manager, platform tracking)
Deliver clear, actionable performance reports for clients and internal teams
Translate data into insights and recommendations that support wider strategy

Ecommerce & Feeds (Where Relevant)

Set up and optimise product feeds for platforms such as Google Merchant Centre and TikTok Shop
Troubleshoot feed issues and improve performance where feeds support paid activity

Collaboration & Client Communication

Work closely with SEO, content, and development teams to align paid campaigns with organic strategy
Act as a key point of contact for clients, providing regular updates and performance discussions
Contribute ideas around testing, new formats, and platform updates

What We’re Looking For

Essential

Proven experience managing paid media campaigns, with a strong focus on Google Ads
Confidence managing budgets, bids, and performance targets
Strong analytical skills with the ability to interpret data and optimise performance
Experience with conversion tracking and analytics (GA4, Tag Manager or similar)
Ability to write and test ad copy and collaborate on creative direction
Strong communication skills and experience working directly with clients

Nice to Have

Experience with paid social platforms (Meta, TikTok, Pinterest, LinkedIn)
Ecommerce and product feed experience (Google Merchant Centre, TikTok Shop)
Experience working in an agency environment
Familiarity with SEO and how paid media supports organic growth

What We Offer

Competitive salary (depending on experience)
Fully remote role (UK-based)
20 days holiday + bank holidays
Free on-site parking when visiting the office
Summer and winter bonuses
Monthly 1-to-1s and regular support
Opportunity to work with a diverse range of clients and industries
Supportive, collaborative team environment
Ongoing professional development and training
The chance to play a key role in the growth of a performance-focused digital agency

Requirements

Proven experience : Working with Google Ads, Merchant Centre, and/or paid social platforms such as Meta, TikTok, Pinterest or LinkedIn.
Strong analytical skills: With the ability to interpret data, track KPIs, and generate actionable insights.
Strong understanding of campaign basics: Including campaign structures, bidding strategies, audience targeting, and ad copy development.
Strong research and planning skills: Including keyword research, competitor analysis, and audience targeting.

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More About Seodium

Seodium is a specialist SEO and digital marketing agency helping ambitious businesses grow online. We combine data-driven strategy with creative thinking to deliver measurable results. Paid media is an important part of our offering, supporting SEO, accelerating growth, and testing new opportunities for our clients.

Seodium

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Paid Media Manager