Department: Marketing
Note: Remote Based Opportunity
Remuneration: Market Related dependent on skill set, knowledge, and experience

Purpose Of The Job:
Our client a UK based company is looking for a Senior PPC Performance Marketing Expert to join the team. This position will be remotely based in South Africa. They require a candidate with strong hands-on experience in paid digital marketing, specifically within the UK legal and immigration market. This role is focused on lead generation, conversion performance and campaign scaling across Google Ads, Meta and TikTok.

Responsibilities:

Plan, launch and manage high-performing Google Ads campaigns across Search, Display, Performance Max and remarketing
Manage Meta Ads campaigns across Facebook and Instagram with a strong focus on lead quality and conversion rate
Build, test and optimise TikTok Ads campaigns for recruitment, legal and professional service audiences
Carry out keyword research, competitor analysis, search intent mapping and audience targeting for UK legal services
Monitor daily budgets, bidding strategies, CPL, CPA, ROAS, impression share and campaign performance
Set up and maintain conversion tracking through Google Tag Manager, GA4, Meta Pixel and TikTok Pixel
Analyse landing page performance and work with the content/design team to improve enquiry conversion rates
Prepare clear weekly performance reports with actions, insights and next-step recommendations

Requirements:

Minimum 5 years of hands-on PPC and performance marketing experience
Strong practical experience with Google Ads, Meta Ads and TikTok Ads
Experience in the UK legal, immigration or professional services market is strongly preferred
Ability to personally build, manage, optimise and scale campaigns without relying only on strategy documents
Strong understanding of lead generation, ROI, CPL, CPA, attribution and conversion tracking
Confident with GA4, GTM, pixels, remarketing audiences and campaign reporting
Ability to work with landing pages, CRO recommendations and lead quality feedback
Excellent communication skills and strong ownership of campaign results

Benefits:

Opportunity to work on serious UK legal and immigration service campaigns
High-impact role with direct influence on lead generation and business growth
Remote working arrangement depending on suitability
Long-term opportunity for someone who can deliver measurable performance
Work with a growing team across marketing, recruitment and digital operations

Please note only candidates with the required experience will be contacted and considered. If you are not contacted within 14 days from application, kindly consider your application as unsuccessful.
Applications will only be considered from candidates who meet the specified criteria as per the job spec. If you do not meet the requirements, Select Motor Recruitment reserves the right not to respond to your application.

Applications should be submitted no later than 2 weeks from advertising.

Select Motor

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Senior PPC & Performance Marketing Expert (Remote Vacancy)