Description

Who We Are

CD Valet® is a new fintech and online marketplace that connects consumers to financial institutions to compare and open Certificates of Deposit (CDs) with the most competitive rates and terms nationwide. With daily rate updates and earnings calculators, CD Valet gives consumers an array of free tools to help them find the right CD to meet their savings goals. Banks and credit unions can attract more deposits through CD Valet’s advertising, analytics and account opening solutions that enable them to design, price and promote CDs to a targeted market of ready-to-buy savers across the nation. CD Valet is operated by Seattle Bank, and CD Valet and Seattle Bank are wholly owned subsidiaries of Seattle Bancshares, Inc.

Position Summary

The Paid Growth Marketing Lead will be responsible for executing and optimizing CD Valet’s paid and performance-based growth efforts across channels, platforms, and partners. This role owns the day-to-day relationship with our external growth marketing firm, leads affiliate marketing initiatives, partners with Email Marketing and Organic Growth Leads, and supports the evaluation and expansion of additional acquisition channels.

This position involves being hands-on with analytics, reporting, and funnel optimization, and will partner closely with Product to improve conversion and subscriber acquisition outcomes. This role is ideal for a growth marketer with strong execution skills who is ready to take broader ownership in a fintech marketplace environment.

This is a hybrid/remote position. Candidates residing in the Puget Sound region are expected to work onsite 2 days each week. Candidates residing outside of this region are expected to travel to the office quarterly. Additional onsite work may be required based on business needs.

Essential Duties

Paid Growth & Agency Management

Oversee and optimize paid acquisition campaigns across search, social, display, and other performance channels
Manage the day-to-day relationship with CD Valet’s external growth marketing firm, including planning, performance reviews, and testing priorities
Support testing and evaluation of new paid marketing platforms and opportunities

Affiliate and Influencer Marketing

Lead and grow CD Valet’s affiliate and influencer marketing programs
Recruit and manage affiliate partners, including content development, performance tracking, and ongoing optimization
Ensure affiliate and influencer messaging and traffic quality align with financial services standards and compliance requirements

Analytics & Reporting

Own paid growth analytics and reporting across channels and partners
Track and analyze KPIs such as CAC, ROAS, conversion rates, and funnel performance
Provide clear insights and recommendations to Marketing, Product, and leadership
Ensure data accuracy and consistency across platforms

Conversion & Journey Optimization

Partner with Product to improve end-to-end customer journeys to improve conversion
Identify friction points in the funnel and collaborate on experiments to improve conversion ratesAlign paid traffic with product flows, disclosures, and partner requirements

Reliable attendance and adherence to hybrid/remote work expectations is an essential function of this job.

Requirements

Bachelor’s degree in marketing, communications, business, or related field preferred.
5–7 years of experience in paid, performance, or growth marketing roles.
Hands-on experience managing paid acquisition campaigns and budgets.
Experience working with external agencies or growth marketing partners.
Experience with influencer and affiliate marketing programs or partner-driven growth.
Strong analytical skills with experience in attribution and performance reporting.
Comfort operating in regulated or compliance-conscious environments.
Ability to work cross-functionally with Product, Marketing, and other stakeholders.
Experience in fintech, financial services, or regulated marketplaces.
Experience developing and executing marketing campaigns targeting older adults (typically ages 55+, including retirees and pre-retirees).
Familiarity with deposit products (savings, CDs, money market, etc.).
Experience with A/B testing, experimentation, or funnel optimization tools.

CD Valet Benefits

We’re committed to delivering our promise of peace of mind to our clients and fostering a collaborative, inclusive and supportive workplace for our team members. Our comprehensive benefits program for eligible employees includes:

Medical/Vision, and Dental insurance
Life Insurance, Long Term Disability, Voluntary Life
401K with Bank contribution, Stock Award, and Incentive Opportunity
Paid Time Off:
Vacation – 3 Weeks
Sick Time – 1 hour per 40 hours worked
Holidays – 10 days
And fun, extra perks such as company social events, paid volunteer hours, quarterly incentive awards, and professional development opportunities.

Seattle Bank

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