Role: Sem Manager

Team: Media

Location: Toronto (Hybrid)

Company Overview

Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer's online and offline experiences through data, media, and the memorable moments that drive brand transactions.

Role Overview

The SEM Manager will play a hands-on role in managing and optimizing paid media campaigns across platforms such as Google, Bing, Amazon, Walmart. This role involves end-to-end campaign execution—from planning and setup to performance tracking and reporting—and requires a strong understanding of search strategy, audience behaviour, and platform best practices. A solid grasp of Google Analytics, digital measurement, and the online user journey is essential. Success in this role depends on attention to detail, analytical thinking, and the ability to collaborate effectively with both clients and internal teams.

The SEM Manager is a data driven, insights led media strategist and platform expert with hands on analytics reporting and management experience. The best candidate for this role is a natural collaborator, with strong presentation, organizational and strategic thinking skills. A strong comprehension of the media landscape, and a proactive nature combined with a high level of attention to detail is important. This role will work across multiple US accounts in the CPG, Retail and Health/Fitness space & will balance the expectations of multiple clients at once.

Core Responsibilities

Develop and execute SEM & retail media strategies aligned with client goals, including campaign structures, keyword planning, ad copy, and landing page strategy for optimal performance
Manage campaign execution from planning to optimization, ensuring media efficiency, measurable impact, and alignment with performance frameworks and KPIs
Analyze and report on campaign performance, leveraging tools like Google Analytics, and SEM Rush to provide actionable insights and refine best practices
Continuously improve campaign strategies through testing, innovation, and integration of new platform capabilities and retail media measurement frameworks
Stay ahead of industry trends and platform updates, proactively identifying opportunities to enhance strategies and maintain a competitive edge
Support and mentor team members, sharing expertise, providing guidance, and building SEM and retail media knowledge within the agency

Experience & Skills

Minimum 3-4 years working in media as a performance marketer related to SEM or Retail Activations
Prior hands-on experience with Google Ads (essential), SA360, Amazon Ads, other RMN’s
Demonstrated creative and innovative thinker, who doesn’t mind rolling up their sleeves and getting the job done
Strong presentation skills
Excellent communication skills (both written and verbal)
High attention to detail, extremely organized & analytical
Hands on management - planning, implementing, optimising & reporting for Fortune 50 brands
Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form
Knowledge in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video
Experience with e-commerce platforms such as Shopify, Magento, Big Commerce are an asset

Salt’S Values

Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other.
Do What's Right: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.
Earn It: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver and the praise we receive.
Make things Better: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere, they come from being curious, passionate, solutions-oriented people who care deeply about what we do.
Seek Different Perspectives: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better.

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.

SALT XC

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SEM Manager