Job Purpose

The PPC Specialist is responsible for the hands-on management, optimisation, and scaling of paid search, display, and programmatic advertising across RWS’s global digital ecosystem.As part of a modern, performance-led Growth Marketing team, this role focuses on capturing high-intent demand, accelerating pipeline creation, and improving efficiency across the paid funnel. The PPC Specialist works closely with the Head of Paid Media to execute channel strategy, test new approaches, and ensure paid investment delivers measurable commercial outcomes.This role plays a critical part in connecting growth campaigns, content, and landing experiences — ensuring paid media drives not just traffic, but qualified demand and revenue impact.

Job Overview

Key Responsibilities

Paid Search, Display & Programmatic Management

Plan, execute, and optimise PPC activity across paid search, display, and programmatic channels.
Own keyword strategy, audience targeting, bidding models, and budget pacing in line with growth priorities.
Manage always-on demand capture as well as campaign-led activation across priority solutions, industries, and regions. •
Ensure paid media activity aligns with ICPs, buying stages, and campaign objectives

Optimisation & Experimentation

Continuously test and optimise ad copy, formats, audiences, and bidding strategies to improve performance.
Partner with CRO and Digital Experience teams to optimise landing pages and post -click journeys.
Use performance data to identify scale opportunities and efficiency improvements.
Support experimentation with new formats, platforms, and targeting approaches.

Campaign & Growth Collaboration

Work closely with Campaign Managers to align PPC execution with growth campaigns and demand targets.
Partner with Content and Creative teams to develop high -performing paid assets.
Ensure paid activity supports mid -funnel and lower - funnel demand generation goals.

Performance, Reporting & Insight

Track performance across CPC, CPA, CVR, and pipeline contribution.
Produce regular performance summaries and optimisation recommendations for the Head of Paid Media.
Contribute to weekly, monthly, and quarterly growth reviews.
Ensure learnings are documented and shared across the Growth Marketing team.

Skills & Experience

Strong experience managing PPC and display campaigns in a B2B environment.
Hands-on expertise with Google Ads and display/programmatic platforms.
Strong analytical skills with the ability to turn data into action.
Experience working within integrated growth or demand generation teams.
Performance-driven and commercially focused mindset.

Desirable

Experience supporting global or multi-region campaigns.
Familiarity with analytics and attribution tools.
Experience working closely with CRO or digital optimisation teams.

Life at RWS

RWS is a global AI solutions company empowering the world’s most trusted enterprise AI.

Our proprietary Cultural Intelligence Layer, powered by 250,000 data specialists, cultural and language experts and deep domain professionals, backed by 45+ patents, makes enterprise AI culturally fluent, contextually accurate and secure, ensuring every interaction reflects a brand’s tone, context and customer values.

Through our Generate, Transform and Protect segments, we deliver intelligent content, enterprise knowledge, large-scale localization and IP protection for global growth. Trusted by 80+ of the world’s top 100 brands, RWS provides the confidence, governance and expertise organizations need to deploy AI safely, responsibly and at scale.

Headquartered in the UK, RWS is listed on AIM (RWS.L).

More information: rws.com.

RWS Values

We Partner, We Pioneer, We Progress – and we´ll Deliver together.

RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics

Recruitment Agencies: RWS Holdings PLC does not accept agency resumes. Please do not forward any unsolicited resumes to any RWS employees. Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.

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