Creative Strategist (Paid Social) 🚀

Full-time | Camden, London (in office)📍

About ripple⁺

ripple⁺ is one of the UK’s fastest-growing wellness brands.

We operate across two high-growth categories:

ripple⁺ inhalables

Helping people step away from nicotine through plant-powered alternatives.

ripple⁺ home

A modern, design-led fragrance brand rethinking scent for a new generation.

Paid social is at the centre of how we grow. This role exists to build the creative engine that drives that growth.

The role

We’re hiring a Creative Strategist to own performance creative across Meta and TikTok. This is a hands-on performance role for someone obsessed with what makes people stop, click and convert.

You’ll turn audience insight and performance data into powerful hooks, angles and campaigns. You’ll test fast, learn quickly, and scale what works. You’ll sit within the Acquisition team and work across both ripple⁺ and ripple⁺ home, driving growth through creative.

What you’ll own

Performance creative strategy

Own the creative strategy across Meta and TikTok (YouTube a bonus)
Develop new hooks, angles and audience approaches that drive performance
Turn customer insight into high-converting concepts
Run a structured, high-velocity testing programme
Analyse performance and translate it into clear creative direction
Optimise creative to improve CAC, ROAS and scale

Concepting, scripting and production

This role is built around strong storytelling and sharp execution.

Develop performance concepts rooted in audience insight
Write hooks, scripts, headlines and direct-response copy
Turn ideas into clear, actionable briefs for creators, editors and designers
Take concepts from idea through to live ads
Brief and manage in-house editors and designers
Commission and manage UGC and creator content end to end
Work closely with our Influencer Lead to source and brief creators
Maintain a constant pipeline of new concepts and variations

What we’re looking for

Experience creating high-performing paid social creative in a DTC or performance environment
Strong understanding of Meta and TikTok performance creative
Commercial mindset with understanding of CAC, ROAS and funnel metrics
Excellent direct-response copywriting and scripting skills
Experience running creative testing frameworks
Comfortable analysing performance data and turning insight into action
Experience briefing editors, designers and creators
Hands-on, fast-moving and comfortable in a high-growth environment

Nice to have

Experience working with UGC or creator-led performance
Experience in DTC or e-commerce

This is a full-time, in-office role based at our Camden Town HQ.

ripple

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