An exciting role has come up at REFY Beauty for a Paid Media Manager. This is a new role that sits within the Performance Marketing team at REFY. The Paid Media Manager will lead our Paid Social strategy across platforms including Meta, TikTok, Snap and Pinterest, while also overseeing PPC (Paid Search), Affiliate and Display activity to ensure a cohesive and high-performing paid media ecosystem.

This role will identify opportunities to optimise our current setup and scale campaigns globally, with Paid Social as the primary focus.

We are looking for a passionate Paid Media Manager to join the REFY Beauty team to own paid media campaign strategy, execution and optimisation. We want someone highly analytical who can measure and report on Paid Social performance against targets, while also bringing a creative mindset to ensure on-brand, best-in-class creative and copy.

KEY RESPONSIBILITIES

Ownership of all Paid Social campaigns across key social platforms (Meta, TikTok, Snap, Pinterest) including targeting, budget optimisation, creative execution and overall performance to meet channel targets
Oversee and manage PPC (Paid Search), Affiliate and Display activity, ensuring alignment with wider Paid Social strategy and overall performance goals
Constantly analyse campaign, ad set and creative performance to extract key insights, inform optimisations and provide clear recommendations
Work across all territories to identify the strongest localised creative and targeting strategies, with a strong focus on scaling the US strategy alongside UK, EU & ME
Produce daily, weekly and monthly performance reports, communicating key highlights, learnings and strategic recommendations to the wider team and senior stakeholders
Collaborate closely with the Creative team to generate new ideas and innovative approaches for Paid Social campaigns
Build strong relationships with the wider Marketing team to ensure consistent campaign messaging across all customer touchpoints
Keep up to date with industry trends and platform advancements, proactively suggesting improvements to our paid media approach

SKILLS, KNOWLEDGE AND EXPERIENCE

4+ years’ experience in a Paid Social role with strong platform knowledge across Meta, TikTok, Snap and Pinterest
Proven experience owning Paid Social campaigns from set-up through to optimisation and scaling
Working knowledge of PPC (Paid Search), Affiliate and Display channel
Strong analytical skills with the ability to interpret data and turn insights into actionable strategy
Highly creative with a strong attention to detail
Excellent communication and collaboration skills

OUR PERKS

25+ Days Holiday: Start with 25, earn one for every year's service (up to 5)
Extra Holidays: Option to buy up to 5 additional days.
Sabbatical Leave: Take up to 3 months off after 4 years of service.
Community First Day: A day to support a cause you love.
Bonus Scheme: Rewards for your hard work and success.
Family Leave: Enhanced support for new parents.
EV Scheme: Drive electric with salary sacrifice options.
Financial Coaching: Guidance to boost your money mindset.
Flexible Religious Holidays: Flexibility to honour days that matter to you.
Flexible Working: Flexi start and finish times with the option to work one day per week from home.
REFY Product Perks: Annual allowance, exclusive discounts, and be the first to try new REFY products before any launches!
Regular Social Events: Team-Building days and seasonal parties.
Career Growth: Tailored training and development opportunities.
Vitality Health Insurance: Health coverage with added benefits.

WHAT MAKES US 'REFY'

Aspirational Yet Understated: We are an aspirational brand and workforce that pushes boundaries and disrupts the market in an understated way.

Community First: We prioritise community and collaboration.

Lead Don't Follow: We champion innovation and initiative, creating an environment where people are empowered to lead and bring ideas to the table.

Live. Laugh. Love: We believe in fostering a positive and enjoyable work environment, promoting a healthy work-life balance and encouraging laughter and love along the way.

Your Most Confident Self: We believe in empowering our team members to bring their most confident and authentic selves to work.

REFY are committed to fostering a workplace culture that embraces diversity and promotes inclusion. We are committed to providing equal opportunities for all employees, workers and job applicants regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, or pregnancy. Our goal is to create an environment where everyone feels confident and empowered to lead with their ideas and contribute a unique perspective.

Department

Marketing

Employment Type

Full Time

Location

Manchester

Workplace type

Onsite

REFY BEAUTY

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Paid Media Manager