Paid Media Specialist

We are hiring two Paid Media Specialists to join the Paid Media team. The role focuses on hands-on campaign management and optimisation across Paid Search and Paid Social, improving performance through structured testing, analysis and optimisation.

We are looking for technically capable practitioners who can diagnose campaign issues and drive measurable improvements in performance.

Location: Cardiff CF10 (fully onsite, no hybrid)

Salary: £35,000–£50,000 DOE

Hours: 37.5 hours per week, Monday–Friday

Schedule: Flexitime between 6am and 8pm (no core hours)

BENEFITS SNAPSHOT

Approximate value £7,000+ annually

Two paid weeks off over Christmas and New Year
Birthday and work-anniversary paid leave
Bupa private medical and dental cover (post-probation)
Free city-centre parking (~£1,600 value)
Enhanced pension contribution and annual pay review
Monthly takeaway Fridays, Employee of the Month awards and regular socials
Flexitime between 6am and 8p

EXPERIENCE RANGE

Paid Media Specialist (IC2)

1–3 years paid media experience
Manages campaigns independently day-to-day
Seeks input on larger tactical or structural changes
Focus on execution and optimisation

Senior Paid Media Specialist (IC3)

3–5+ years Paid Media experience
Identifies optimisation opportunities independently
Proposes data-led improvements and testing approaches
Provides technical guidance within the team

ESSENTIAL CANDIDATE CRITERIA

Paid Media Experience

Hands-on campaign management experience across both Paid Search and Paid Social (candidates may specialise more heavily in one channel).

Relevant platforms typically include:

Google Ads
Microsoft Ads
Meta (Facebook / Instagram)
TikTok or other paid social platforms

Performance Capability

Candidates should demonstrate:

Strong analytical ability using campaign data
Experience improving CPA, ROAS or conversion efficiency
Structured optimisation and testing approaches
Ability to diagnose performance issues such as targeting inefficiencies, rising CPCs or declining conversion rates
Confidence explaining optimisation decisions and trade-offs

Soft Skills

Candidates should demonstrate:

Structured, analytical problem solving
Evidence-led optimisation decisions
Organised campaign management
Effective collaboration with marketing, SEO and creative teams
Comfort working in fast-paced performance environments

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Paid Media Specialist