Paid Social Growth Lead (Meta Focus)

Location: Reading (Hybrid, with regular time on-site working closely with our team and venues).

We are located 2 minutes walk form the station, with a 20 minute direct train into London and Elizabeth line link.

Salary: £50,000 – £70,000 + performance bonus (OTE £80k+ tied to growth)

About Us

We’re a growing hospitality group with two established venues and two more launching soon, alongside a developing e-commerce brand.

We’ve worked with agencies and in-house teams. We’re now bringing paid media fully internal and investing in a dedicated growth role.

The role

This is a newly created position with real ownership.

You’ll be responsible for turning ad spend into revenue, leading paid social across both:

venues (footfall and bookings)
e-commerce (online sales)

Primary focus: Meta Ads Manager

Secondary: TikTok Ads Manager

How you work

Fast-paced, creative and content-driven
Rapid testing of creatives, hooks and offers
Quick feedback loops — scaling what works and cutting what doesn’t
Improving funnel performance (ads to landing page to conversion)
Close collaboration with our in-house content creator (who leads organic strategy)
Use of AI tools and platform automation to improve speed and output

What we’re looking for

Strong track record with Meta Ads Manager (essential)
Experience with TikTok Ads Manager or a strong creative-led mindset
Experience managing and scaling paid social budgets (£50k–£100k+ monthly)
Commercial mindset focused on revenue and profit

Bonus (not essential)

CRO or landing page optimisation experience
Exposure to Google Ads

Growth and future opportunity

As we scale, we plan to build out a small in-house media function to support the wider business.

This role will play a key part in shaping that direction, with the opportunity to influence how it’s built, define processes, and potentially support future hires as the team grows.

Benefits:

Free parking
On-site parking

Application question(s):

Describe a paid social campaign you scaled. Include starting spend, what you changed, and the final outcome (CPA/ROAS/revenue).

Work Location: Hybrid remote in Reading RG1 1EP

rdm global limited

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Paid social growth lead