Head of Paid Media

Contract - Day Rate DOE £

High-growth D2C app business

Start Date: Early March

End Date: July

Hybrid – London (2 days in office)

A high-growth, consumer-facing app business is looking for a Head of Paid Media to provide senior-level cover during a period of overlapping team changes. This role will sit at the top of the performance function, owning paid acquisition strategy, execution oversight, and team leadership.

You’ll take full ownership of the paid media function, leading strategy, managing significant budgets, and supporting a lean performance team through a transitional period.

Responsibilities:

Owning and driving paid media strategy across all performance channels
Full budget ownership of circa £10m annual performance spend
Oversight of paid social, PPC, affiliates, and broader paid channels (including offline activity)
Acting as the senior escalation point for performance decision-making
Leading, mentoring, and supporting a team of 3–4 direct reports
Partnering closely with senior marketing and product stakeholders
Ensuring strong tracking, measurement, and performance insight across channels
Rolling sleeves up where needed – performance is run fully in-house, not via agencies

Core channels:

Paid social (Meta, TikTok)
Google (Search, Display, potentially YouTube)
Affiliates

Nice to have:

Offline channels (TV / radio)

Ideal experience:

Senior performance leader from a high-growth D2C, app-based, or startup/scale-up environment
Strong understanding of tracking, attribution, and performance measurement
Comfortable operating in fast-moving, slightly ambiguous environments

Propel

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