About us:

At Praktika.ai we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors.

We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars.

After raising $30 million in Series-A funding, we are growing and looking for a Senior Content Manager, Paid Ads (Data + AI Native) to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring.

In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup.

About the role:

Mission: Own paid ads creative end to end. Use data and AI to consistently ship, test, and scale high-performing ads that drive revenue.

Core Responsibilities

Creative Strategy

Turn growth goals (CAC, ROAS) into clear creative hypotheses and tests.

End-to-End Execution

Own briefing, production, launch, and iteration of paid creatives.
Manage freelancers, creators, agencies, and AI tools.
Maintain high creative velocity.

Performance & Optimization

Analyze creative performance at a granular level (hook, message, format).
Kill losers fast, scale winners aggressively.
Own CTR, CVR, CPA/CAC, creative ROAS.

AI-Driven Production

Use AI for ideation, scripting, copy, variants, and localization.
Build repeatable AI workflows to increase output and speed.

Testing & Learning

Run a structured creative testing framework.
Document learnings and turn them into playbooks.

Cross-Functional Work

Partner with growth, product, brand, and data teams.
Feed performance insights back into strategy and product.

What we are looking for from you:

Requirements

4–7 years in paid ads creative or growth for mobile apps
Proven performance-driven mindset
Strong data literacy
Hands-on AI tools usage, experience with automating pipelines using AI
High ownership, low ego
Ready for hard work

Why should you join Praktika:

We expect dedication and hard work—but we also believe in rewarding it. Our compensation reflects the effort and results you bring to the table.

Top-tier salary to match your top-tier skills
Equity that grows with your impact: Equity growth via stock options
26 days holidays plus bank holidays. (34 days per year)
Yearly off-sites: Last year was in Dubai!
Health and wellness benefits to support your overall well-being through Safetywing
Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools
Annual educational budget of up to $1,000
Interview Process:

We will provide you with feedback throughout the interview process.

Join Praktika and lead the charge in driving exponential growth and innovation. Apply now to be part of a team that is redefining language learning for millions of users worldwide.

Praktika

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