Role: Paid Social Marketing Manager

Location: Leeds, LS15 8GB We operate a hybrid schedule, meaning 2 days a week in the office

Salary: £45,000 - £50,000 per annum, doe + up to a 10% annual bonus, and extensive benefits

Contract type: Permanent

Employment type: Full time

Working hours: 37.5 hours per week Monday – Friday. We work on a core hours principle. Our core hours are 09:30 - 16:00; you can work around these to suit you!

Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.6 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day, and as a certified B Corp we also meet high standards of social and environmental responsibility. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.

The Paid Social Marketing Manager is responsible for planning, executing, and optimising paid social media campaigns to drive brand awareness, engagement, and performance outcomes, ensuring all activity aligns with business objectives and regulatory requirements.

What’s in it for you?

Occupational sick pay

Enhanced maternity and paternity pay

Contributory pension

Discounted insurance (Aviva)

Employee discount site

Discounted gyms (via our blue light card and benefits schemes)

Employee assistance programme

In-house mental health support

Health and wellbeing initiatives

Social events throughout the year

Cycle to work scheme

Green car scheme*(subject to minimum earnings)

Registration fees paid (GPhC, NMC, CIPD etc)

Long service bonus

Refer a friend bonus

Blue light card

Hybrid working

Commitment to CPD/training

25 days annual leave increasing with service

Annual leave buy and sell scheme

Discounts & Exclusive offers at The Springs, Leeds

25% Discount & health & beauty purchases

25% Discount on Pharmacy2U Private Online Doctor Services

What you’ll be doing?

Strategy & Planning

· Develop and own paid social strategies aligned with commercial, brand, and patient/customer objectives

· Build media plans and audience strategies compliant with UK medicines advertising regulations

· Manage budgets while balancing growth objectives with regulatory risk

Campaign Management

· Plan, launch, and manage paid social campaigns across platforms such as Meta, TikTok, Reddit, LinkedIn, and others

· Oversee campaign setup including targeting, bidding, creatives, and testing frameworks

· Manage budgets and pacing to ensure efficient spend and strong ROI

Creative & Messaging

· Collaborate with creative, clinical, and compliance teams to develop high-performing compliant paid social assets

· Brief and guide creative development using platform best practices and performance insights to ensure messaging is accurate, responsible, and compliant

· Test and iterate creative formats, messaging, and calls to action within approved boundaries

Optimisation & Performance

· Monitor campaign performance and optimise in real time to improve results

· Analyse data across platforms to identify trends, insights, and opportunities

· Report on performance against KPIs, providing clear recommendations

Measurement & Tools

· Own paid social reporting, dashboards, and attribution inputs

· Work with analytics and tracking tools to ensure accurate measurement

· Stay up to date with platform changes, policies, and advertising innovations

· Balance performance with brand safety and patient trust

Collaboration & Stakeholder Management

· Work closely with marketing, brand, content, clinical, compliance and analytics teams

· Manage external agencies or partners where applicable

· Communicate performance, learnings, and strategy clearly to stakeholders

Who are we looking for?

· Degree in Marketing, Business, Digital Media, or a related discipline, or equivalent practical experience

· Strong working knowledge of paid social platforms, ad management tools, and performance measurement frameworks

· Good understanding of advertising compliance and regulatory requirements, ideally within a regulated or healthcare environment

· Proven experience managing paid social campaigns at scale, preferably within a regulated environment

· Experience managing budgets and delivering against performance targets

· Strong knowledge of major paid social platforms and ad managers

· Experience with A/B testing, audience segmentation, and performance optimisation

· Data-driven mindset with strong analytical skills

What happens next?

Please click apply and if we think you are a good match, we will be in touch to arrange an interview.

Applicants must prove they have the right to live in the UK.

All successful applicants will be required to undergo a DBS check.

Unsolicited agency applications will be treated as a gift.

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Paid Social Marketing Manager