Company Profile:

OptiCommerce is the leading specialist digital marketing and website agency for optical retailers worldwide. As part of the Ocuco Group, we support independent practices, premium eyewear brands and e-commerce businesses with performance marketing across Google Ads, SEO, social media, e-commerce optimisation, website platforms and analytics.

Job Description:

We’re looking for a PPC & Paid Media Analyst who enjoys building campaigns that deliver real commercial impact and not just impressions and clicks.

At OptiCommerce, you’ll manage and optimise multi-market paid campaigns for independent optical retailers and premium eyewear brands across the UK, Ireland, North America and the Nordics. You’ll work within a specialist performance team where PPC, SEO, content, analytics and web strategy are tightly integrated.

This position is based in our London office in Chiswick and operates on a hybrid working model, with three days per week onsite.

This role offers ownership, variety, and clear progression into senior performance strategy.

What you’ll be doing

Campaign management

Build and optimise Google Ads campaigns from initial brief through to launch and scale
Manage budgets across multiple markets and currencies
Execute keyword strategies aligned to commercial intent and client objectives
Write and test high-performing ad copy
Optimise Smart Bidding strategies (CPA / ROAS / value-based)
Develop remarketing and audience targeting strategies

Performance optimisation

Improve conversion rates through landing page insight and testing
Identify growth opportunities using Auction Insights and competitor positioning
Monitor campaign pacing and performance against targets
Identify and resolve performance issues efficiently

Tracking & reporting

Work within GA4 and Google Tag Manager to ensure accurate tracking
Use call tracking and conversion attribution tools
Build and maintain Looker Studio dashboards
Translate performance data into actionable client insights

Collaboration

Work alongside SEO, content and web teams on integrated campaigns
Contribute ideas to improve campaign structure and agency processes
Support client strategy conversations with performance insights

What we’re looking for

Essential

3+ years’ experience managing Google Ads campaigns, OR 2+ years’ agency-side PPC experience
Experience managing multiple accounts simultaneously
Strong understanding of conversion tracking and attribution
Comfortable working within GA4 and Google Tag Manager
Experience optimising toward CPA / ROAS targets
Strong analytical skills with the ability to identify trends and opportunities
Excellent written English and communication skills

Nice to have

Microsoft Ads experience
Meta Ads experience
Looker Studio reporting experience
Experience with call tracking platforms
Experience working with e-commerce or appointment-driven businesses

Why join OptiCommerce

Exposure to international campaigns across multiple markets
Real ownership of client accounts and campaign strategy
Hybrid working flexibility
A performance-focused agency environment
Sector-specialist expertise in optical retail and healthcare
Cross-channel learning across SEO, CRO, landing pages, content and analytics
Responsibility for real client outcomes
Opportunities to attend industry events and exhibitions
Clear progression toward Senior PPC / Performance Strategist roles
Support from an experienced performance marketing leadership team

Ocuco

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