We are looking for a Paid Social Growth Manager (Meta & TikTok) to work for a Premium Oral Hygeine brand in Altrincham

Must have Meta buying Experience non negotaible

Job Description:

Are you someone who enjoys combining performance marketing + creative thinking?

Do you want to be in a high impact role with direct influence on revenue?

About the company:

A revolutionary brand where the products created are done specifically to help improve people’s lives through their oral health. My client develops their products in the UK containing a new and innovative system to improve not only the brightness of users smiles but also protect the teeth against cavities.

About the role:

Our client is currently working with external agencies for paid media but are now bringing this function in-house to unlock faster growth, better creative iteration, and stronger performance. They’re looking for a Paid Social Growth Manager to take full ownership of Meta and TikTok advertising—driving customer acquisition, scaling spend efficiently and working closely with the creative team to build a high-performing ad engine.

Key Responsibilities:

• Own and manage Meta (Facebook/Instagram) and TikTok ad accounts

• Scale paid social spend while hitting CPA, MER, and revenue targets

• Allocate budgets effectively across campaigns and platforms

• Identify and unlock new scaling opportunities

• Work closely with the Social Media Manager and content team to develop high-performing ad creatives

• Brief new ad concepts weekly (UGC, hooks, angles, formats)

• Analyse creative performance and iterate rapidly

• Build a structured creative testing pipeline

• Monitor and optimise campaigns daily based on performance data

• Own key metrics: CPA, ROAS, MER, CTR, CVR

• Run structured A/B tests across creatives, audiences, and landing pages

• Provide actionable insights to improve funnel performance

• Meta Experience: Advantage+ Shopping Campaigns (ASC) / Broad targeting & scaling structures

• TikTok: Spark Ads / Creator/whitelisting strategies / Native-first creative approach

Skills and expertise:

• 3–6+ years experience in paid social (Meta required, TikTok strongly preferred)

• Proven experience scaling DTC/ecommerce brands

• Experience managing significant monthly ad spend (£50k–£300k+)

• Strong understanding of performance metrics (CPA, MER, LTV, ROAS)

• Ability to analyse data and translate it into clear actions

Nova Recruitment

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Paid Social Growth Manager