About this Position

We’re looking for a Paid Media Strategist who lives at the intersection of analytics, creativity, and demand generation. In this role, you’ll lead the planning, execution, and optimization of paid campaigns across LinkedIn, Meta, Google, and other digital platforms, building and nurturing audiences that convert. This is a highly collaborative position working closely with our Social Media Manager, Content, and Product Marketing teams to drive measurable pipeline impact.

Job Responsibilities

Strategy & Planning
Develop paid media strategies that align with corporate demand generation goals and campaigns.
Recommend channel mix, budgets, and timelines across platforms (LinkedIn, Meta, Google, and others).
Identify opportunities for top-, mid-, and bottom-funnel activation to fuel lead generation.
Execution & Optimization
Manage day-to-day campaign execution, including setup, targeting, creative rotation, and budget pacing.
Continuously optimize campaigns for CTR, CPL, and conversion rate performance.
Oversee A/B testing and experiment design to improve outcomes.
Audience Targeting
Build, refine, and manage paid audience segments, including CRM-based lookalikes, retargeting pools, and intent-driven lists.
Collaborate with the data/automation team to maintain clean audience segmentation and tracking through Marketo, ZoomInfo, and GA4.
Collaboration
Partner with cross-functional teams, including product, sales, and customer success, to align growth strategies with business objectives.
Collaborate with creative teams to develop high-performing ad creatives tailored to target audiences.
Reporting & Insights
Produce actionable campaign dashboards using Looker Studio, GA4, and platform analytics.
Report on MQLs, lead quality, traffic patterns, and ROI by platform.
Translate insights into recommendations for future testing and scaling.

What Success Looks Like

Decreased CPL and CPC through better targeting and experimentation.
Increased conversion rates via optimized messaging and landing experiences.
Improved marketing attribution and campaign efficiency through consistent reporting.
Fully optimized ad budget tied directly to pipeline metrics.
Collaboration and speed in campaign execution

Job Requirements

4–6+ years of experience in paid media, with at least 2+ years in B2B tech, SaaS, or consulting environments.
Demonstrated success running full-funnel lead generation campaigns (awareness → nurture → conversion).
Deep platform knowledge: LinkedIn Campaign Manager, Meta Business Suite, YouTube, Google Ads.
Strong understanding of GA4, Looker Studio, Excel/Sheets, UTM frameworks, and A/B testing.
Experience integrating paid campaigns with Marketo or other marketing automation tools.
Strong team player with excellent interpersonal and communication skills.
Detailed knowledge of the trends and technologies influencing the online advertising industry.
Excellent attention to detail; exceptional technical and problem-solving skills; strategic mindset.
Strong project management skills.
An undergraduate degree is required.

Bonus Skills:

Experience with intent data tools like ZoomInfo.
Familiarity with landing page optimization.
Exposure to programmatic or emerging channels (CTV, Reddit, etc.).

Customer Requirements

This job may require access to customer information, systems, and/or premises. As a result, this job may require customer approval for such access as an essential job function.

Core Competencies

Client Champion – Relentlessly exceed client expectations. Consistently anticipate needs to deliver valuable solutions and extraordinary outcomes.
Problem Solver – Smart, analytical, inquisitive, knowledge-seeker that thrives on a challenge.
Promise Keeper – Place high value on keeping our word and doing the right thing. Demonstrate honesty, integrity, and commitment.
Collaborative Integrator –Team player, unifier, relationship-oriented, win-win seeker, exemplify the concept of relationships through trust and unity.
Driven Intrapreneur – Exceed goals using independent creative thinking, optimism, self-confidence, and a can-do attitude.
Inspiring Coach – Help employees, clients and partners using knowledge, expertise, experience, and situational fluency.

Compensation and Benefits

Base salary range: $85,000 to $105,000.

This position is also eligible for a bonus in accordance with the terms of the Company's plan.

Please note that the quoted pay range for this job is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) experience, including industry or product-specific experience, education, knowledge, skills, and abilities, as well as internal equity, alignment with market data, and/or other applicable laws. 

We provide competitive, affordable, and diverse benefit programs that support your total health – from healthy body to healthy mind. These benefits support you and your family in all aspects of life:

Health and Welfare (Medical, Dental, Vision)
Accident, Critical Illness, and Hospital Indemnity
Employee Assistance Program (EAP)
Life and AD&D Insurance
Short- and Long-Term Disability Insurance
Flexible Spending Accounts
Transportation and Parking Accounts
Health Savings Accounts (with company contribution)
Retirement Planning (401k with matching contribution)
Legal Benefits
Identity Theft Protection
Pet Insurance
Wellness Program Offerings
Paid Time Off, accrued per pay period based on years of service starting at 15 days annually.
8 Paid Holidays per year, including 1 floating holiday.

The compensation and benefits information is accurate of the date of this posting and subject to plan eligibility. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

The Company expects to accept applications for this position until March 12, 2026 but encourages interested applicants to apply as soon as possible. We will review this information and one of our Talent Acquisition professionals will reach out if your background aligns to the positions.

EOE/Diversity & Inclusion Statement

Net at Work is dedicated to unleashing the power and potential of our employees and teams by creating a vibrant and inclusive workplace where each employee can be their best. We are committed to fostering, cultivating, and preserving a culture of diversity and inclusion. We embrace and encourage equitable treatment of our employees and strive to create a work environment free of discrimination at all organizational levels and in all forms. Net at Work recognizes the rights of all individuals to mutual respect and the acceptance of others without biases based on differences of any kind.

Net at Work is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members that is free of discrimination and harassment. All employment decisions at Net at Work are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, gender, gender identity or expression, sexual orientation, national origin, veteran or disability status, or any other status protected by the laws or regulations in the locations where we operate.

Net at Work

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Paid Media Strategist