Paid Search Specialist

Contract Duration: 12 months

London, Chiswick Park (3 days onsite, 2 days WFH)

Responsibilities:

- Own the strategy, execution, and ongoing management of direct response Paid Search campaigns with the goal of subscriber acquisition.

- Ensure campaigns are executed flawlessly, with a constant eye on performance.

- Track, measure, and analyze campaign success, using performance signals to inform optimization regimen.

- Liaise with the Media Strategy team to gain an understanding of campaign-specific goals, targeting, and budgets, while collaborating on best practices and strategic recommendations.

- Drive Paid Search innovation within the team – identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers.

- Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).

- Hand-on bid based buying and optimization across a number of platforms, including platforms such as Google Ads, Microsoft/Bing, Apple Search Ads

Qualifications:

- 2+ years of hands-on, in-platform experience within a Paid Search position.

- Proven success with direct response Paid Search campaigns with expertise in attribution and conversion tracking.

- Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.

- Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.

- Strong verbal and written communication skills.

- Analytical and comfortable dealing with data and reporting.

- Reasonable availability to respond to requests and attend to the real-time needs of campaigns outside normal business hours.

- Willingness and flexibility to “pitch in” with various ad-hoc projects to help support the larger team, including cross-functional support to other bid-based buyers (social, programmatic, SEM).

- Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the television and streaming industry.

- Proficient in Microsoft Office and Google Drive systems, specifically in Excel/Sheets.

- Must have the legal right to work in the country you are applying for.

Morgan McKinley

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Paid Search Specialist