who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Performance Marketing team sits within the EMEA Digital Marketing organisation and is responsible for defining and executing the regional strategy for guest acquisition and retention across paid digital channels. We utilise a diverse mix of channels—including Paid Media (i.e., Paid Social and Programmatic Display), Paid Search and Affiliates Marketing—to deliver elevated digital experiences, drive omni‑channel sales and reach new guests across our European markets. The team partners closely with Brand, Creative, CRM, Technology and Analytics stakeholders to optimise channel performance, diversify our media mix and enable efficient, scalable growth across the EMEA region.

a day in the life: what you’ll do

The Paid Media Specialist supports the Paid Media function within the Performance Marketing team. In this role, you will support the Paid Media Manager and channel Leads in delivering high‑quality paid media execution across Paid Social and Programmatic. As the primary hands‑on practitioner within the team, you will be responsible for accurate campaign setup, day‑to‑day monitoring and operational excellence, ensuring our media plans are executed smoothly and deliver against performance expectations.

Set up and launch paid media campaigns following established processes and media plans provided by channel Leads.
Monitor campaign performance daily and implement optimisations to improve delivery and efficiency.
Maintain campaign budgets, pacing and delivery under Lead/Manager guidance.
Prepare weekly, monthly and quarterly performance and creative reporting, highlighting trends and insights.
Support testing initiatives and implement changes directed by channel Leads.
Ensure all tracking, tagging and platform setup is accurate and functioning.
Troubleshoot campaign delivery issues and escalate as needed.
Maintain platform hygiene and documentation across ad accounts.

qualifications

2 years’ experience in a similar performance marketing role.
Understanding of paid media platforms (Paid Social and/or Programmatic).
Ability to analyse campaign performance and identify optimisation opportunities.
Strong attention to detail and willingness to learn and develop channel expertise.
Experience with tracking, tagging or campaign setup processes is a plus.

must haves

Acknowledges the presence of choice in every moment and takes personal responsibility for their life
Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
Communicates with honesty and kindness, and creates the space for others to do the same.
Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
Fosters connection by putting people first and building trusting relationships.
Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

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