Paid Media Manager - £75,000 | 12‑Month FTC | Hybrid – West London (3 days per week) - FMCG Sector

We’re partnering with a well‑established FMCG organisation undergoing a significant period of brand and commercial transformation. As part of this journey, they’re looking to appoint an experienced Paid Media Manager on a 12‑month fixed‑term contract to lead their upper and mid‑funnel paid media strategy across the UK.

This is a high‑impact role, ideal for someone who thrives at the intersection of brand building and performance, and who enjoys working with both agencies and internal stakeholders to deliver joined‑up, measurable media plans.

The role

Reporting into a senior marketing lead and working closely with internal performance specialists and external agencies, you’ll take ownership of the paid media roadmap with a particular focus on awareness, consideration and demand creation.

Key responsibilities include:

Owning and delivering full‑funnel paid media plans, with emphasis on upper and mid‑funnel activity
Leading OOH and DOOH planning, including geo‑targeting, formats, flighting and creative rotations
Managing digital video, CTV, audio, paid social and premium publisher partnerships
Briefing, negotiating and overseeing publisher and content partnerships across culture, sport, lifestyle and entertainment
Acting as the key point of contact for the media agency, ensuring clear plans, strong pacing, testing roadmaps and brand‑safe execution
Working closely with performance teams to ensure upper‑funnel activity feeds lower‑funnel conversion
Defining KPIs across the funnel, running test‑and‑learn programmes and translating results into clear recommendations
Owning budgets, forecasts and re‑forecasts, with strong control of spend and phasing
Collaborating with legal and corporate affairs teams to ensure compliance within a regulated FMCG environment
Producing senior‑ready reporting and presentations that turn data into actionable insight

About you

To be successful in this role, you’re likely to bring:

5–7+ years’ experience in paid media planning and buying within FMCG, retail or similarly complex environments
Proven experience across OOH/DOOH and brand‑building media, alongside strong digital channel knowledge
A cross‑funnel mindset, with experience designing upper‑funnel strategies that drive performance outcomes
Confidence working with media agencies, publishers and internal stakeholders at pace
Strong analytical skills, including advanced Excel and experience using dashboards and analytics platforms
The ability to present clearly and credibly to senior stakeholders
Experience operating within regulated categories is advantageous, but not essential

What’s on offer

£75,000 salary
12‑month fixed‑term contract
Hybrid working: 3 days per week in a West London office
Opportunity to work on a high‑profile FMCG brand with genuine scale and ambition
A role with real ownership, visibility and the chance to make a tangible impact

If you’re a commercially minded Paid Media Manager who enjoys building brands while staying close to performance, this is a strong opportunity to step into a meaningful FTC with a market‑leading FMCG business.

To find out more or to apply confidentially, please contact:

📧 gary.wale@lorienglobal.com

Lorien

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Paid Media Manager - £75,000 | 12‑Month FTC