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London, UK (Hybrid 3 days p/week in office)

About the Team and Role:

Joining as our Sr. Campaign Manager, Paid Media you'll be responsible for overseeing the EMEA paid media strategy and execution across UKI, DACH, Nordics, France, Spain, and Italy. This role is based in London (or Dublin) and plays a critical part in our shift from global–to region–and country-level paid media management - ensuring faster optimisation, improved ROI, and market-specific performance across all paid channels. You'll be someone who is highly comfortable working in a matrix structure, grounded in local execution, but rooted in global strategy and scale. You'll have a deep understanding of the EMEA paid media landscape, strong analytical skills, and the ability to build and scale country level paid programs.

How You'll Make a Difference:

Transform workflows by putting AI at the center, building smarter systems and ways of working from the ground up.
Strategic Media Planning: Develop and lead the quarterly paid media planning process across EMEA markets, prioritising high-ROI countries and aligning to pipeline and revenue goals.
Country-Level Optimisation: Own campaign pacing, forecasting, and funnel performance by country to drive faster optimisation cycles and higher returns, while maintaining connectivity to global strategy and best practices
Channel Oversight: Manage cross-channel execution (search, social, programmatic, ABM, native, and emerging), balancing brand and performance KPIs while improving cost efficiency.
Localisation & Creative Relevance: Ensure all creative is tailored to EMEA audiences - accounting for language needs by country, and relevancy. Maintaining an evolving asset library, and reporting on performance by country.
Cross-Functional Collaboration: Partner with global and local teams (Integrated Marketing, Web, Lifecycle, Marketing Ops) to ensure media plans are fully integrated and trackable.
Insights & Reporting: Deliver country-specific media insights, identifying gaps, trends, and testing opportunities to improve lead quality and conversion across the funnel.
Risk & Compliance: Reduce executional risks through local oversight of tracking, tagging, legal review, and platform compliance - ensuring all campaigns meet regulatory standards.
Agency and Publisher Management: Oversee the relationship and performance of our media agency and publishers across EMEA, ensuring alignment with strategic goals, efficient execution of campaigns, and continuous optimisation of paid media investments

What Success Looks Like:

Drives qualified leads and pipeline in priority EMEA markets, aligning media spend to revenue goals.
Builds country-level paid media plans tailored to market needs and performance.
Continuously tests, learns, and refines across paid search, social, and programmatic to improve performance.
Partners closely with the EMEA Marketing team to ensure campaigns are aligned and impactful.
Monitors spend daily and adjust allocations across countries to hit quarterly targets efficiently.
Delivers actionable insights, dashboards, and wrap-ups that guide future planning and stakeholder decisions.
Leads external partners with clear KPIs, performance accountability, and consistent communication.
Ensures campaigns are GDPR-compliant and appropriately localised in creative, language, and targeting.

Why You'll Love This Role:

Opportunity to build and scale a strategic EMEA paid program for a high-growth marketing technology leader.
Ability to make a direct revenue impact through a high-visibility program.
Collaborative environment with cross-functional exposure across Marketing, Sales, and Product teams.
Career growth path as the program and team expands.
Autonomy to shape and direct strategy with support from leadership.

Who You Are:

5+ years of experience in paid media strategy, planning, and performance marketing, with significant EMEA market exposure.
You've already experimented with AI in work or personal projects, and you're excited to dive in and learn fast. You're hungry to responsibly explore new AI tools and workflows, finding ways to make your work smarter and more efficient.
Solid understanding of paid, earned and owned media strategy and tactics, and how they all work together.
Expertise in managing large budgets ($10M+) and performance across multiple channels including Google Ads, LinkedIn, Meta, and programmatic platforms.
Proven success optimising for revenue goals (pipeline, ROAS, CPL) at a country level.
Detail-oriented and strong quantitative skills with advanced Excel experience to manage complex data sets across multiple sources e.g. Google Analytics, Salesforce.
Excellent organisational, time management and collaboration skills with ability to manage and prioritize multiple projects.
Comfortable in a fast pace, agile and high growth environment with ability to navigate gray areas by developing new processes and streamline workflows.
Exceptional cross-functional collaboration and stakeholder management experience.
Deep understanding of GDPR and local media compliance requirements.
Fluent in English. Proficiency in another European language (e.g. French, German, Spanish) is a bonus.
Bachelor's degree in Marketing, Business, or related field preferred, equivalent work experience accepted.

#LI-Hybrid #LI-JW1

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Get to Know Klaviyo

We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.

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Senior Campaign Manager, Paid Media - EMEA