About Inspire Medical Systems

Inspire is the first of its kind medical device designed to make a difference in the lives of those living with Obstructive Sleep Apnea (OSA). We are revolutionizing the sleep industry with our FDA-approved medical device, designed to reduce OSA severity for those who cannot tolerate or get consistent benefit from CPAP. Inspire Medical Systems is committed to enhancing patients’ lives through sleep innovation. We are steadfast in our commitment to prioritize patient outcomes, act with integrity and lead with respect. With positive persistence at our core, we are committed to all those we serve.

Why Join Our Fast-Growing Team

At Inspire, we value people – your diverse experiences, backgrounds, and thoughts. We elevate voices and encourage learning opportunities to build a professional network that grows into community. We embrace a people-first culture by offering excellent benefits, 401k matching, ESPP, flexible time off (FTO), and tuition reimbursement.

If you’re passionate about making a difference in people’s lives and want to work with innovative technology, come be a part of our great team!

The Director of Paid Media will lead all paid media strategy and execution across channels and audiences for Inspire Medical Systems, including Health Care Professional (HCP) and Patient/Consumer segments. This role is responsible for optimizing the paid media mix, driving measurable growth in high-value leads, and ensuring paid investments contribute directly to patient appointments and therapy adoption. The position requires close collaboration with Brand Creative/Content, Social Media, and Growth Marketing teams to ensure creative assets are optimized for each channel and audience.

Key Responsibilities

Paid Media Strategy & Leadership

Develop and own the paid media strategy across all channels (search, display, social, programmatic, video, native, and emerging platforms) for both patient and HCP audiences.
Define annual and quarterly paid media plans, budgets, and performance targets aligned to business objectives and implant growth goals.
Lead channel mix optimization using data-driven insights and marketing mix modeling (MMM) to maximize ROI and efficiency.

Channel Optimization & Execution

Oversee execution and optimization of paid campaigns across platforms (Google Ads, Meta, LinkedIn, programmatic DSPs, etc.).
Implement rigorous testing frameworks (audience segmentation, creative variants, bidding strategies) to improve conversion rates and reduce CAC.
Ensure geo-targeting and local activation strategies align with market access, provider availability, and patient demand.

Measurement, Analytics & Reporting

Own marketing mix modeling (MMM) and attribution frameworks to measure paid media impact on high-value leads, appointments, and implant growth.
Develop and maintain dashboards and reporting cadence for paid media performance, including KPIs such as high-value leads, appointment conversions, CAC, ROMI, and funnel efficiency.
Partner with Analytics and Marketing Operations to ensure accurate data capture, compliance, and actionable insights.

Creative & Content Collaboration

Work closely with Brand Creative/Content and Social Media teams to ensure paid media assets are optimized for channel-specific requirements and audience behaviors.
Ensure assets align with brand guidelines and regulatory compliance.
Provide input on creative briefs to ensure messaging resonates with patient and HCP segments and drives measurable outcomes.

Cross-Functional Partnership

Collaborate with Growth Marketing to align paid media with organic, SEO, and app strategies for full-funnel optimization.
Partner with Medical Education and Events teams to amplify event-driven campaigns and integrate paid tactics into lead-gen programs.
Ensure compliance with HIPAA, FDA advertising guidelines, and AdvaMed Code in all paid media executions.

Marketing Mix Model Leadership

Lead development and refinement of MMM frameworks to inform budget allocation and channel investment decisions.
Translate MMM insights into actionable recommendations for campaign planning and optimization.
Educate stakeholders on MMM outputs and implications for growth strategy.

Qualifications

10-15+ years in paid media leadership roles, preferably in medical device, health tech, or regulated industries.
Proven success managing multi-channel paid media programs for both consumer and professional audiences.
Proven experience leading media agency partnerships, serving as the primary contact responsible for performance, accountability, and overall health of the relationship
Experience managing and executing performance marketing objectives, pulling results beyond media KPIs into business realized results
Expertise in marketing mix modeling, attribution, and performance analytics.
Strong understanding of creative optimization, audience targeting, and compliance requirements.
Ability to present to executive and senior leadership, distilling complex concepts into concise, audience-appropriate insights that drive alignment facilitate decision-making
Hands-on experience with major ad platforms (Google Ads, Meta, LinkedIn, DSPs) and martech integrations (CRM, MAP, analytics tools).
Familiarity with HIPAA, FDA advertising guidelines, and AdvaMed Code.

Key KPIs

Growth in quality patient and HCP awareness and consideration
Appointment conversion rates
Paid media ROI and efficiency (CAC, ROMI)
Funnel performance and attribution accuracy
Creative performance benchmarks by channel

#LI-Onsite

The salary for this position will be offered at a level consistent with the experience and qualifications of the candidate. This information reflects the anticipated salary range for this position at the time of posting. The salary range may be modified in the future and actual compensation may vary from the posting based on various factors such as geographic location, work experience, education and/or skill level.

Salary

$180,000—$240,000 USD

Benefits And Other Compensation

Inspire offers a highly competitive benefits package including (general description of the benefits and other compensation offered):

Multiple health insurance plan options.
Employer contributions to Health Savings Account.
Dental, Vision, Life and Disability benefits.
401k plan + employer match.
Identity Protection.
Flexible time off.
Tuition Reimbursement.
Employee Assistance program.
All employees have the opportunity to participate in the ownership and success of Inspire. Employees at all levels can participate through equity awards and the Employee Stock Purchase Program.

Inspire Medical Systems provides equal employment opportunity (EEO) to all employees and applicants without regard to race, color, religion, creed, sex, national origin, age, disability, marital status, familial status, sexual orientation, status regarding public assistance, membership or activity in a local commission, military or veteran status, genetic information, pregnancy or childbirth, or any other status protected by applicable federal, state, and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, training, and social and recreational programs. Inspire Medical Systems complies with applicable laws governing non-discrimination in employment in every location in which Inspire Medical Systems has facilities. All such employment decisions will be made without unlawfully discriminating on any prohibited basis.

Inspire Medical Systems is an equal opportunity employer with recruitment efforts focused on ensuring a diverse workforce. Applicants with a disability that need accommodation to complete the Inspire Medical Systems application process should contact Human Resources at 844-672-4357 or email careers@inspiresleep(dot)com

Inspire Medical Systems participates in E-Verify.

Inspire Medical Systems

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