We're excited to announce a brand new opportunity for a Senior Paid Media Manager, a role that is key to the delivery and development of our Paid Media offering. This role is responsible for leading the strategy and execution of paid media activity across client accounts, spanning PPC, paid social, and other performance-led channels. Working closely with the Creative Lead, Senior SEO Strategist, SEO and Digital PR Leads, this role ensures Paid Media is effectively integrated into ICS-digital's broader digital ecosystem.

This is a hands-on role, with responsibility for both strategy and execution. The focus is on delivering high-quality, performance-driven campaigns, while also identifying opportunities to strengthen and expand how Paid Media contributes across the business.

Alongside client delivery, the role will support the agency's own paid media activity and contribute to new business through pitching, idea generation, and identifying growth opportunities.

The role:

Permanent, full-time
Salary: £35,000 - £40,000 (depending on experience)
Lead the planning, delivery, and optimisation of paid media campaigns across client accounts, ensuring activity aligns with client KPIs, performance targets, and wider business objectives
Take ownership of campaign performance, proactively identifying opportunities for improvement, testing, and growth
Ensure paid media activity integrates effectively with other channels (Digital PR, Creative), contributing to cohesive cross-channel strategy
Contribute to ongoing development of the Paid Media offering by sharing insights from client performance, testing, and market trends
Identify opportunities to expand Paid Media activity across existing clients, including upselling and cross-channel integration
Support new business activity by contributing expertise to pitches and proposals
Lead the execution of paid media activity for ICS-digital's own marketing, working closely with the marketing team to support lead generation and brand growth
Proactively contribute to the agency's marketing and thought leadership efforts, including blogs, articles and other content focused on Paid Media

About you:

Strong experience planning, delivering, and optimising Paid Media campaigns across key platforms e.g. Google Ads, Meta, TikTok, Pinterest, Programmatic
Confident communicator, comfortable presenting ideas, performance insights and recommendations to clients and internal teams
Strong analytical mindset, able to interpret performance data and use insights to inform campaign decisions and improvements
Comfortable working in a hands-on role, balancing strategy and execution across multiple accounts
Experience working in a smaller agency or lean team environment, with the ability to take ownership and work proactively
Commercially aware, with an understanding of how Paid Media contributes to client outcomes and broader business goals
Proactive and solution-oriented, consistently looking for ways to improve performance and identify new opportunities
Comfortable contributing to marketing and thought leadership activity, including building a visible presence for yourself and the agency

What we offer:

33 days annual leave
Birthday off work
Work abroad policy (up to 30 days per year)
Competitive pension scheme (matched up to 7%)
Upsell bonus scheme
Industry-leading family policies
Hybrid, flexible working
Life assurance and private Bupa healthcare
Regular team socials
Free weekly breakfasts

We appreciate that employing people with a broad range of life experiences and ways of thinking adds value to our organisation. If you require any additional support or reasonable adjustments that will help you to perform at your best and be happy in the workplace, please let us know.

ICS-digital

Latest Jobs

Senior Paid Media Manager