About Hilo By Aktiia

High blood pressure is the world's most common disease, causing 18 million deaths each year. At Hilo by Aktiia, our vision is a world where no lives are lost or damaged from the effects of high blood pressure, and our mission is to build the technology that helps people control it.

We are a venture-backed scale-up that has raised over $96M. Our technology, rooted in 18 years of research at the Swiss Center for Electronics and Microtechnology (CSEM), is the world's only medically accurate, cuffless, continuous blood pressure monitor for daily life. It is CE Marked as a Class IIa medical device and was FDA-cleared in 2026 as the first cuffless OTC blood pressure monitor in the United States. We are remote-first, headquartered in Neuchâtel, Switzerland.

Role Overview

This is a high-impact growth role for a commercially minded performance marketing expert.

You will own Hilo's paid acquisition engine across Meta, Google, and Amazon, managing an annual budget of approximately €7.8M with significant growth expected over the coming years.

Today, we work with specialist agencies across our acquisition channels. Your role is not to execute every campaign yourself, but to own performance outcomes, challenge assumptions, improve measurement, and ensure every euro spent delivers maximum impact.

We're looking for someone who combines strong business judgment with deep channel expertise and a passion for building smarter, AI-enabled ways of working.

You should be equally comfortable discussing CAC models with Finance, creative performance with Brand, and channel strategy with agency partners.

Location: Remote within Europe

Travel: Quarterly team gatherings and occasional workshops

Core Responsibilities

Own Paid Acquisition Performance

Own acquisition performance across Meta, Google, and Amazon
Manage and challenge agency partners to deliver best-in-class outcomes
Make investment decisions across channels based on data and business impact
Own CPA, CAC, and acquisition efficiency targets
Identify new growth opportunities and test emerging channels

Build a Smarter Growth Engine

Develop AI-powered workflows that improve reporting, planning, optimisation, and decision-making
Automate repetitive processes wherever possible
Continuously improve how the acquisition function operates and scales

Strengthen Measurement & Experimentation

Build and evolve attribution, measurement, and CAC models
Establish frameworks for incrementality testing and experimentation
Create clear reporting and decision-making mechanisms for commercial stakeholders
Partner with Finance to improve visibility into marketing efficiency and growth economics

Partner Across the Business

Work closely with Brand to improve creative performance
Partner with Analytics and Tracking teams to strengthen measurement
Collaborate with Finance on forecasting, planning, and budget allocation
Influence growth decisions across the wider business

Requirements

Essential

Significant experience owning paid acquisition performance in a DTC, subscription, marketplace, consumer internet, or technology business
Deep expertise in Meta advertising and strong understanding of Google acquisition channels
Experience managing substantial paid marketing budgets
Proven ability to scale acquisition channels while improving efficiency
Strong commercial and analytical thinking
Experience managing external agencies and holding them accountable for results
Practical experience using AI tools and workflows to improve marketing performance and productivity
Comfortable operating in fast-moving, high-growth environments

Nice to Have

Amazon advertising experience
Subscription or recurring revenue business experience
Experience in healthcare, medtech, pharma, or other regulated industries
Experience building incrementality testing frameworks
Familiarity with GA4, attribution platforms, Looker, Metabase, and tag management tools

What Success Looks Like

In Your First 30 Days

Build a strong understanding of our acquisition ecosystem, measurement setup, and growth opportunities
Establish trusted relationships with key stakeholders and agency partners
Identify immediate opportunities to improve performance and efficiency

Within Your First Year

Deliver measurable improvements in acquisition efficiency
Strengthen our measurement and experimentation capabilities
Build scalable systems and AI-enabled workflows that increase team leverage
Position the business to confidently scale acquisition investment

What Makes You A Great Fit

At Hilo by Aktiia, our values guide everything we do:

Move the Needle - You focus on what truly drives impact for our customers and company. - You use data and clarity to guide your decisions and prioritise what matters most. - You push boundaries with bold, thoughtful innovation and hold yourself accountable for results.

Move Fast, Learn, Refine - You work with urgency and purpose, balancing speed with high quality. - You treat mistakes as learning opportunities, experiment thoughtfully, and iterate quickly. - You ship the workflow rather than wait for the perfect stack.

Team First - You put the team above individual interests, building trust through openness and respect. - You encourage healthy debate, challenge directly while caring personally, and stand behind team decisions. - You own paid outcomes while partnering deep with brand, data, and finance.

Benefits

Why Join Us?

Hilo by Aktiia is becoming one of the most important med-tech companies, and you can be part of this exciting story
Work on a mission that matters: transforming cardiovascular health at global scale
Be part of a high-impact, fast-growing, and venture-backed scale-up company
Collaborate with a diverse, passionate, and talented team
Competitive compensation and other benefits (depending on location)

Hilo by Aktiia

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