Role

Paid Search Manager, EMEA

Hearts & Science | Omnicom Media

Raison d’Être

You will lead the day‑to‑day delivery, optimisation and governance of paid search campaigns across EMEA via our Hub in London for ON Running as part of a unified digital activation strategy.

As an Agent of Change, you will bring technical depth, curiosity and collaborative leadership to the client, network and agency team. You will turn complex paid search signals into clear strategic direction, platform data into actionable optimisation plans and brand ambition into paid search‑driven growth.

You operate at the centre of activation across our international hub, using shared workflows, governance frameworks and platform tools in sync with our teams in the US.

Responsibilities

Campaign Strategy & Optimisation

Lead day-to-day optimisation of paid search campaigns across Google, Microsoft, and other platforms
Support cross-channel activation across paid search, Performance Max, and emerging performance channels
Analyse performance data to identify growth opportunities and optimisation priorities
Manage bid strategies, audience targeting, and budget pacing
Develop structured test-and-learn roadmaps to drive incremental performance

Reporting & Insights

Produce weekly and monthly performance reports for client stakeholders
Translate campaign data into clear, actionable insights and recommendations
Monitor KPIs including ROAS, CPA, conversion volume, and incremental growth
Support the development of cross-channel performance dashboards

Campaign Setup & Quality Assurance

Oversee campaign setup, trafficking, and platform configuration
Media plan creation and adherence to planning and approval process
Adherence to paid search finance and reconciliation process
Ensure strict QA processes for campaigns, tracking, and budgets
Review tracking implementation and collaborate with analytics teams where required

Creative & Messaging Development

Develop ad copy proposals and creative recommendations
Collaborate with creative teams to ensure messaging aligns with brand and performance goals
Identify opportunities for creative testing and messaging optimisation

Vendor & Platform Collaboration

Work closely with platform partners and vendors (Google, Microsoft, third-party tools)
Identify and activate beta opportunities, new ad formats, and platform innovations
Ensure campaigns leverage the latest platform capabilities

Cross-Market Collaboration

Work with a global team across multiple markets
Share best practices and performance learnings across regions
Coordinate with local teams on market nuances, language considerations, and cultural relevance

Client Experience

Act as a point of contact for the client across search planning, optimisation & innovation
Drive forward business continuity via client aligned quarterly priorities, QBRs & status meetings
Work with the client on the roadmap for search maturity & innovation
Lead the cadence and creation of client facing paid search case studies & opportunity showcases

Team management

Oversee 2x search executives and offshore teams

Skills & Experience

3+ years experience in paid search or performance marketing
Strong in platform experience with platforms such as:
Google Ads
Microsoft Ads
SA360 or equivalent
Experience with performance marketing reporting and optimisation
Strong analytical skills and comfort working with campaign data
Experience working in fast-paced, multi-market environments

Nice to Have

Experience with paid social or programmatic platforms
Experience working with ecommerce or retail clients
Additional language skills (French, German, Spanish, etc.)
Familiarity with automation tools or bid optimisation platforms

Residence

Omnicom, Bankside 2, Southwark Street, London, with flexibility as required for EMEA collaboration.

Who We Are

A global media agency delivering connected, emotionally intelligent media through a proactive, boutique service for international clients.

We Are On A Mission

To turn change into competitive advantage for our clients—moving beyond superficial data to unlock the power of emotional connection. As Agents of Change, we help brands harness shifts in culture, technology, media and consumer behaviour to drive growth beyond borders.

How We Work

Our clients receive a high touch partnership that integrates the best of Omnicom’s reach, breadth and capability—making it easier, better and faster for brands to grow internationally.

What We Deliver

We identify growth audiences, orchestrate integrated media experiences and create predictable value worldwide. Powered by Omnicom, our ‘Heart & Science’ approach across audience creation, experience planning, digital, data, partnerships and operations, we deliver synchronized, value creating activation centrally and in collaboration with our local network.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.

Hearts & Science

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