Position: Paid Social Specialist

Location: Leeds City Centre

Salary: £32,000 - £35,000 (depending on experience)

Hours: 37.5/week (flexitime)

Location: Hybrid, including 2 days a week in our office in Leeds

Line Manager: Director

Overview

We're looking for a Paid Social Specialist to join the Good n' Proper team. You'll work across B2C and B2B brands across a range of paid social channels, with a particular focus on Meta (Facebook and Instagram).

Here's what your day-to-day will look like (when you're at work anyway, there's no expectation for your Saturday to look like this):

Use Meta Business Manager to build, manage and optimise advertising campaigns.
Ensure live campaigns are always performing to the best they can be and, if they’re not, make recommendations and tweak when necessary.
Manage different-sized advertising budgets and adapt strategies based on spend and objectives.
Use in-depth research, competitor analysis, and target audience profiling to inform campaign planning/optimisation.
Write engaging advertising copy (following tone of voice guidelines) that people actually want to read (it’s harder than it sounds) and that’ll make people take action - whether it's filling out a form, visiting a website, or engaging with a post.
Keep up-to-date with competitor activity (it’s good to get a bit nosy!) and benchmark against them.
Analyse paid campaign performance and report your findings in useful, easy-to-digest ways. Numbers are good, but context is better.
Brief designers on your own creative ideas for campaign assets and regularly A/B test to make sure you’re getting the best results possible.
Work closely with the Content team to share knowledge on paid social media advertising and boosting social posts.
Understand and implement tracking to ensure results are as accurate as possible
Manage client expectations and deliver projects to a set deadline.

About You

Everyone’s different. We love that. And we’re not looking for someone to fit a mould. There are a couple of skills we’re after, but other than that, we can't wait to meet your unique self!

If you have the below, we’d love to hear from you:

A minimum of 3 years of experience in a paid media role.
Previous experience in creating paid social campaigns, with Meta campaigns being a must-have requirement
The ability to be analytical and data-driven with your recommendations and communicate this in a simplified way (basically, you can bin the jargon off just like that!).
A creative eye to understand what a consumer wants to interact with and why
A natural knack for keeping on top of platform developments and trends.

Benefits

Flexible working hours, meaning you can start any time between 8 and 11am (you do you)
Hybrid working (home, office, sofa, floor. Again, you do you). We just ask that you work from the office twice a week. If you want to do more, that’s all good with us.
Matched pension - you pay into it, we'll match it on top of your normal salary. Be the responsible adult now that your future self would want you to be…🙄
MacBook Air. Is Windows still a thing?
We'll give you the time to develop the skills you want to know more about. If you're interested in something, go for it! Go down a rabbit hole.
A fun, relaxed working atmosphere in an office space right next to The University of Leeds campus
The option to do fun things with the team. Meals, drinks, coffee, outings. We like to do stuff.
Two streaming services paid for every month (Netflix, Spotify, etc.)

Good n Proper

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