We’re looking for an experienced Paid Media Director (Maternity Cover) to lead the strategic direction, execution, and optimisation of our paid advertising offering. This is a senior, hands-on leadership role, responsible for driving ROI and sustainable growth for our clients across all paid channels.

You’ll oversee Paid Search, Paid Social, Programmatic, Video, Display, and Affiliate activity, lead and develop a high-performing paid media team, and act as a trusted strategic partner to client stakeholders.

Key Responsibilities

Strategy & Planning

Own the strategic vision for paid media across all clients and channels

Develop integrated, performance-led paid media strategies aligned to client objectives

Maintain and develop close relationships with key suppliers

Translate business goals into scalable media plans with clear KPIs and success metrics

Champion a test-and-learn mindset to continuously improve performance

Leadership & Management

Lead, mentor, and inspire a team of paid media specialists and managers

Set clear direction, standards, and best practices across all paid channels

Support professional development through coaching, feedback, and knowledge sharing

Work closely with senior agency leadership to align paid media with wider business goals

Performance & Optimisation

Oversee day-to-day performance across Paid Search, Paid Social, Programmatic, Video, Display, and Affiliate platforms

Ensure accounts are optimised for efficiency, scale, and long-term growth

Use data and insights to inform decision-making and performance improvements

Maintain high standards of testing, measurement, and attribution

Client & Stakeholder Management

Act as a senior, strategic point of contact for clients

Confidently present strategies, performance results, and recommendations to stakeholders

Build trusted, long-term client relationships based on results and clear communication

Collaborate with internal teams to deliver integrated client solutions

Maintain frequent and proactive client communication, especially regarding industry development

Budget Management

Support team with management of significant media budgets across multiple channels

Ensure spend is efficient, well-forecasted, and aligned to client ROI targets

Lead the team and enable efficiency in monitoring pacing, profitability, and performance against agreed budgets

Innovation & Growth

Stay ahead of platform developments, industry trends, and emerging opportunities

Identify new channels, tools, and approaches to enhance client performance

Contribute to agency thought leadership and the evolution of Fusion’s paid media offering

Support new business pitches and growth opportunities

About You

Experience & Skills

Proven experience in a senior paid media leadership role, ideally within an agency environment

Deep hands-on expertise across Paid Search, Paid Social, Programmatic, Video, Display and Affiliate advertising

Strong understanding of data handling, tracking, attribution, and analytics

Highly analytical with the ability to turn complex data into clear strategic insight

Confident managing large budgets and delivering against ambitious performance targets

Leadership & Mindset

An experienced people leader who enjoys developing and empowering teams

Strategic thinker with a commercial, results-driven mindset

Excellent communicator, comfortable influencing both clients and internal stakeholders

Curious, proactive, and excited by innovation in the paid media space

Why Join Fusion Unlimited?

Work with some of the best marketers and channel specialists in the industry

A senior, impactful role with real strategic ownership

Opportunity to lead and shape paid media across a diverse client portfolio. You’ll get to work with a fantastically eclectic client mix, from ambitious start-ups and SMEs to house-hold names

Collaborative, ambitious agency culture based in Leeds

Flexible, hybrid working environment (Tues-Thurs in office, Mon/Fri work from home)

Our team always comes first. We have a best-in-class Employee Assistance Programme in place for when you need a shoulder

Regular socials

A taste of Yorkshire folklore, with our HQ nestled away on the famous Otley Road

FUSION UNLIMITED

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