Focus Digital is a specialized digital marketing agency providing expert-level SEO and PPC services to small and medium-sized businesses at affordable price points. Our mission is to help small businesses thrive by delivering realistic ROI expectations and sustainable growth strategies, with qualified lead generation as our main KPI.

We're seeking an experienced SEO & PPC Campaign Strategist to serve as the strategic bridge between our technical execution teams and our clients. This role focuses on account management and client communication rather than hands-on campaign execution. You'll develop and translate complex SEO and PPC strategies into clear, actionable business insights while building strong client relationships and ensuring campaign success aligns with business objectives.

Key Responsibilities:

Serve as the primary point of contact for assigned client accounts, building strong relationships and ensuring client satisfaction
Conduct regular client calls and meetings to present progress, explain strategy rationale, and gather feedback
Translate complex SEO and PPC data and strategies into clear, understandable business insights for clients
Create and present monthly and quarterly performance reports, focusing on ROI and business impact
Collaborate with internal strategists to develop comprehensive SEO and PPC strategies for client accounts
Manage client expectations by setting realistic timelines and ROI projections aligned with our agency methodology
Review campaign performance and strategies developed by our execution teams to ensure quality and alignment with client goals
Facilitate communication between technical teams and clients to ensure smooth project delivery
Provide strategic recommendations for campaign improvements and expansion opportunities
Stay current with SEO and PPC best practices to provide informed strategic guidance to clients

At Focus Digital, we believe in being our clients' team, working tirelessly to provide deliverables and results that honor the trust placed in us. Our approach focuses on clear communication, realistic expectations, strategic partnership, and sustainable growth across industries.

Experience:

3+ years of experience in digital marketing account management, with strong knowledge of SEO and PPC principles
Proven track record of managing client relationships and delivering results that meet business objectives

Strategic Knowledge:

Deep understanding of SEO strategy, keyword research, content planning, and technical optimization concepts
Strong knowledge of PPC campaign strategy, audience targeting, and performance optimization
Ability to analyze and interpret campaign data to provide strategic insights
Understanding of integrated marketing approaches combining SEO, PPC, content, and email marketing

Communication & Client Management:

Exceptional verbal and written communication skills with ability to explain complex digital marketing concepts to non-technical clients
Strong analytical and problem-solving skills with ability to connect data to business outcomes
Experience presenting to C-level executives and decision makers

Preferred Qualifications:

Experience working with small to medium-sized businesses across various industries
Background in consulting or client-facing roles in digital marketing agencies
Familiarity with marketing analytics platforms (Google Analytics, Google Data Studio, etc.)

Salary of $90,000 - $105,000, depending on experience, yearly bonus based on client retention
Health, Vision, Dental Insurance
2 Weeks of PTO, Typical Bonus PTO Between Christmas and New Years
401(k) with 4% Match
Fully Remote

Focus Digital

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SEO & PPC Account Manager & Campaign Strategist