Are you passionate about Paid Media and looking for the next challenge? Do you want to make a real impact in a growing digital marketing agency?

We’re looking for an experienced and commercially minded Paid Media Manager to join our team. This is an exciting opportunity for someone who enjoys combining strategic thinking, client leadership and campaign performance to drive exceptional results.

As part of our continued growth, you’ll play a key role in shaping and delivering paid media strategies across a diverse portfolio of clients. Working closely with Account Managers, specialists and agency leadership, you’ll be responsible for ensuring campaigns are aligned to business objectives, delivering measurable results and identifying opportunities for growth.

We’re serious about building our business and believe now is a fantastic time to join us as we continue through a period of sustained growth and evolution.

Job description

As Paid Media Manager, you will be responsible for leading the strategy, performance and development of paid media campaigns across Google Ads, Microsoft Ads, Meta and LinkedIn. You will work closely with internal teams and clients to ensure paid activity supports wider business goals and delivers a strong return on investment.

This role requires someone who can think beyond platform metrics, translating performance data into commercial insights and actionable recommendations. You will act as a subject matter expert, helping shape campaign direction, identify opportunities and support the development of the wider team.

Key Responsibilities

Develop and lead paid media strategies aligned with client business objectives and commercial goals
Oversee the planning, implementation and optimisation of campaigns across Google Ads, Microsoft Ads, Meta and LinkedIn
Take ownership of campaign performance, budgets and profitability, ensuring client objectives are achieved
Analyse performance data and provide strategic recommendations to improve results and maximise ROI
Lead proactive reviews of client accounts, identifying risks, opportunities and future growth areas
Work closely with Account Managers to provide clear strategic direction and support client retention and growth
Present performance insights, recommendations and strategic plans to clients and internal stakeholders
Provide commercial guidance on budget allocation, forecasting and performance expectations
Stay ahead of industry developments, platform changes and emerging opportunities, sharing knowledge with the wider team
Support and mentor junior members of the paid media team, helping to develop skills, knowledge and best practice
Collaborate with SEO, Content, CRO and Web teams to ensure integrated marketing strategies
Review customer journeys and conversion performance, identifying opportunities to improve lead quality and conversion rates
Support new business opportunities through audits, account reviews and strategic recommendations
Manage Google Merchant Center accounts and support eCommerce campaign growth where required

Requirements:

Proven experience managing PPC and paid media campaigns in an agency or similar fast-paced environment
Strong experience across Google Ads and Microsoft Ads, with experience in Meta and LinkedIn advertising desirable
Demonstrable experience developing and delivering paid media strategies
Strong commercial awareness and ability to align marketing performance with business objectives
Excellent analytical and problem-solving skills
Confident presenting insights and recommendations to clients and stakeholders
Experience managing multiple clients, priorities and deadlines simultaneously
Strong organisational and communication skills
Experience with conversion rate optimisation (CRO), landing pages and customer journey analysis would be beneficial
Experience mentoring or supporting other team members would be advantageous

What we can offer you:

Exposure to a wide variety of industries and marketing channels
A strategic role with genuine influence on client performance and agency growth
An environment where no two days are the same
Ongoing training, development and career progression opportunities
Collaboration with a team of specialists focused on delivering exceptional results
Opportunities to shape processes, strategy and the future direction of the paid media offering

What to expect

Echo is one of the fastest-growing digital marketing agencies in Cambridgeshire. We work closely with our clients to help them achieve the best possible online presence so they can get noticed and reach their full potential. We work with businesses of all shapes & sizes, with each day presenting a new opportunity and challenge!

Ever since Echo started in 2012, we’ve been consistently growing and improving as a business. We have high ambitions and because this is a new role, there is ample room for career development as our requirements increase.

You’d be joining our team of passionate digital marketing and website design professionals who work hard to deliver real results for our clients. We’re a team of like-minded, approachable people all with the same drive to be the best.

We champion a culture of innovation and out-of-the-box thinking, making sure we have fun along the way. From monthly team lunches to content-packed weekly meetings, we’re dedicated to building an enjoyable and supportive work environment that never fails to have a ‘glass half full’ approach to work.

Our values

Our mantra is to "Be Better" and we encourage all of our team to consistently improve and develop. Below are the values that are most important to us:

Be the Best - Always positively strive to be better
Be a Go Getter - Relentlessly chase success for our clients
Be Straightforward - Always keep it simple
Be Daring - Think differently, creatively and challenge the norm
Be Responsible - Look after and care about our team, clients and projects

Perks

To find out what Echo is all about and the benefits we offer, you can see a snippet below and more details directly on our website -

Team outings, social events and a friendly workplace
Flexible working times
Industry related events (both internal and external)
31 days annual leave
Extra day off for your birthday
Flexible bank holiday use
Employee pension scheme
Casual dress
On site parking
Published salary banding & pathways
Personal development plans with regular reviews
Regular training courses, sessions and resources
Cycle to Work scheme
Free flu jabs
Free eye tests
Huge range of office snacks including fruit, cereal bars and sweet treats

Job Types: Full-time, Permanent

Pay: £35,000.00-£45,000.00 per year

Benefits:

Company pension
Cycle to work scheme
Free parking
On-site parking
Work from home

Experience:

PPC: 1 year (required)

Work Location: Hybrid remote in Peterborough PE2 6LR

Echo Web Solutions

Latest Jobs

Paid Media Manager