Audienseisseeking a data-drivenPaid Media Managerto lead andoptimizemulti-channel paid acquisition programs that drive pipeline growth, qualified leads, and revenue impact. This role will own strategy, execution, testing, and performance analysis across digital advertising channels while partnering closely with demand generation, sales, product marketing, and analytics teams.

The ideal candidate has experience scaling B2B advertising campaigns,understandsattribution and conversion tracking, and can balance creative experimentation with rigorous performance analysis.

What You'll Do

Paid Media Strategy & Execution

Develop and manage paid acquisition strategies across:
Google/BingAds
LinkedIn Ads
Meta Ads
Reddit Ads
YouTube/Video Platforms
Programmatic/display platforms
Retargeting channels
Own campaign setup, budget allocation, bid strategies, and audience targeting.
Build full-funnel campaigns aligned to pipeline and revenue goals.

Audience & Targeting Optimization

Leverage firmographic, behavioral, and intent-based audience data.
Develop ICP-based segmentation strategies.
Create retargeting andnurtureaudiences across the buyer journey.
Collaborate with analytics and customer intelligence teams to improve targeting precision.

Performance & Analytics

Monitor CAC, CPL, ROAS, pipeline contribution, and conversion performance.
Build dashboards and reporting frameworks using platforms such as:
GA4
Looker Studio
HubSpot
Salesforce
Analyze campaign effectiveness and deliver optimization recommendations.

Conversion Tracking & Attribution

Ensureaccuratecampaign tracking and attribution across ad platforms and CRM systems.
Partner with Marketing Ops to troubleshoot attribution discrepancies and tracking issues.

Testing & Experimentation

Run structured A/B tests on:
Creative
Landing pages
Messaging
Audiences
Bidding strategies
Continuouslyoptimizeconversion rates and lead quality.

Cross-Functional Collaboration

Partner with:

Demand Generation
Content Marketing
Creative/Design
Product Marketing
RevOps
Sales

What You'll Bring

3–7+ years managing paid media for B2B SaaS,martech, ecommerce tech, or analytics companies.
Deepexpertisein LinkedIn Ads,Google Adsand Reddit Ads.
Strong understanding of attribution models, tracking, and marketing analytics.
Experience with CRM and marketing automation platforms (HubSpot, Salesforcepreferred).
Analytical mindset with strong reportingskills.
Experience managing six-figure+ monthly ad budgets preferred.

Success Metrics

Marketing Qualified Leads (MQLs)
Sales Qualified Leads (SQLs)
Pipeline generated
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
Conversion rate optimization
Paid media contribution to revenue

Drive your success.

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Paid Media Manager