Description

We’re looking for a Paid Media Specialist to keep our paid media acquisition engine running smoothly. This is a hands-on role focused on clean execution. You’ll make sure campaigns launch properly, data is accurate, and workflows stay tight. You bring structure and turn strategy into action.

You’ll manage campaign operations across paid search and other paid channels. That includes launch readiness, pacing, tracking, QA, reporting, testing coordination, and workflow management. You’ll work closely with the team leads for Paid Media and SEM to help support strategy, investment decisions, and agency leadership.

This role suits someone who’s detail oriented, moves fast, and gets things done. If you like solving problems and keeping things organized, you’ll fit right in.

What to expect

Own day-to-day campaign operations across paid search, paid social, programmatic, and other digital media, including intake management, trafficking coordination, launch readiness, QA, and change control
Maintain execution calendars, budget pacing trackers, reporting deadlines, issue logs, and campaign status views across the team
Enforce campaign naming conventions, UTM standards, taxonomy governance, asset checklists, and documentation across all paid channels
Monitor tags, pixels, GA4 events, landing page tracking, and key conversion before launch and after campaign changes to ensure campaign effectiveness and reporting accuracy
Build, maintain, and distribute recurring dashboards and performance reporting
Reconcile media performance data against plan projections; identify shortfalls and discrepancies
Coordinate with agencies, creative, brand, product, and BI teams to keep campaigns moving on time and with complete inputs
Identify and implement process improvements, templates, and automations that reduce manual reporting time and launch risk

What you bring

3-6 years of hands-on experience in paid media operations, ad operations, performance marketing, or marketing operations
Strong working knowledge of paid search, paid social, and programmatic campaign workflows
Strong reporting and data handling skills using spreadsheets and dashboards
Experience with Google Ads, Microsoft Advertising, Paid Social, DV360, CM360, GA4, and Looker Studio would be an asset
Clear communication skills and comfort working with senior stakeholders, agencies, and technical partners
Experience in insurance, financial services, or another regulated category preferred
Experience supporting multimillion dollar media budgets

Salary Range: $73,500 - $123,500

Definity

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