About CB1 Medical & CB1 Pharmacy

CB1 Medical and CB1 Pharmacy are among the largest and fastest-growing private medical cannabis providers in the UK.

Clinician-founded and clinician-led, we combine regulated healthcare excellence with health-tech innovation to deliver outstanding patient experiences at scale. We are consistently recognised as:

One of the most affordable medical cannabis clinics in the UK
The highest-rated clinic by patient reviews (Google)
One of the most operationally efficient, with digital-first access to patient records and prescribing workflows

We are now entering an ambitious growth phase - expanding volumes, teams, systems, and services - and paid media is a critical lever in scaling responsibly.

The Opportunity

We’re hiring a Paid Media Executive to take hands-on ownership of our paid acquisition, with a deep focus on Meta ads and PPC, funnel performance, and efficiency.

This is a performance role, not a coordination role.

You’ll be close to the numbers, close to the ads, and close to the funnel - working with a broader marketing team to ensure paid growth is sustainable, compliant, and commercially sound.

This role is ideal for someone who:

Loves testing and optimisation
Understands how creative, audiences, and landing pages work together
Wants real ownership of CAC, CPC, and conversion performance

What You’ll Be Responsible ForPaid Media Execution & Optimisation

Own the day-to-day management of Meta ads, Bing and Google PPC (with scope to support other channels).
Build, launch, test, and optimise campaigns across audiences, creative, and messaging.
Maintain clean account structures, naming conventions, and tracking.

This is not a set and forget_ role!_

Funnel & Performance Thinking

Continuously look for opportunities to reduce CAC, CPC, and CPA while maintaining quality.
Work with the team to optimise ‘beyond the click’.

Testing & Learning

Develop and run structured testing roadmaps across:
Creative formats
Hooks and messaging
Audiences and targeting
Document learnings and feed insights back into creative, content, and site optimisation.

Reporting & Insight

Monitor daily and weekly performance, budget pacing, and efficiency.
Produce clear performance updates with insights and recommendations.
Use data to guide decisions - not gut feel.

Collaboration & Compliance

Work closely with internal stakeholders to ensure ads remain compliant and responsible.
Collaborate with content and design on briefs, feedback, and iteration.
Ensure paid activity aligns with operational capacity and patient experience.

What We’re Looking ForEssential

1-3+ years’ hands on experience in paid media, ideally Meta-focused.
Strong understanding of performance drivers across paid social.
Comfortable working with data, dashboards, and performance metrics.
Experience testing creative, audiences, and funnel changes.
Organised, curious, and proactive.

Desirable (but not required)

Experience in regulated, restricted, or policy-sensitive categories.
Exposure to healthcare, pharmacy, or health-tech.
Experience working closely with dev teams.
Familiarity with GA4, conversion tracking, and pixel setup.

Why Join CB1?

Real ownership of a core growth channel.
A business that takes compliance, data, and patient trust seriously.
Opportunity to grow with a clinically credible, tech-forward scale-up.
A marketing team that values outcomes over activity.
The chance to help shape one of the UK’s leading medical cannabis brands as it scales.

Job Type: Full-time

Pay: £30,000.00-£35,000.00 per year

Benefits:

Casual dress
Company pension
Employee discount
Flexitime
Sick pay
Work from home

Work Location: Hybrid remote in Leicester LE5 4LJ

CB1 Medical

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Paid Media Executive