Paid Media Specialist

What are we looking for?

We are seeking a results-driven Paid Media Specialist to lead the development, execution, and optimisation of campaigns promoting our organisation’s online programmes.

This role focuses on Meta (Facebook, Instagram) and LinkedIn campaigns, as your primary channels, with opportunities to work on TikTok and AI-driven advertising platforms with the goal of generating leads, and increasing brand awareness. The ideal candidate is proactive, data-driven, and comfortable leveraging AI-assisted tools to optimise campaigns and improve performance.

Please note that interviews for shortlisted candidates and any potential job offers may be in place before the application end date. We recommend that, if interested in any of the roles, you apply as soon as possible.

Key responsibilities:

Campaign Execution & Optimisation

Plan, launch, and manage campaigns primarily on Meta and LinkedIn, and other digital platforms aligned with marketing objectives such as TikTok and AI ad platforms
Write compelling ad copy and collaborate with the design team to create engaging creatives
Collaborate with design to test ad creative and messaging for maximum engagement and conversion

Budget Management

Assist the Paid Digital Marketing Manager and the Analytics team in monitoring and managing campaign budgets
Provide insights and recommendations to optimise budget allocation and maximise ROI
Track spend, forecast costs, and identify opportunities for cost efficiencies

Tracking & Performance Analysis

Support the setup and optimisation of conversion tracking (Meta Pixel, LinkedIn Insight Tag) and CRM integration
Monitor KPIs (CPL, CTR, CAC, conversions) and use analytics tools to identify trends and opportunities
Analyse campaign performance across the funnel and provide data-driven recommendations for optimisation

Person Specification:

Education

Bachelor’s degree in Marketing, Business or related field

Experience

Previous experience managing paid social campaigns (Meta, LinkedIn)
In-depth knowledge of Meta and LinkedIn advertising platforms
Experience assisting in budget monitoring and optimisation in collaboration with management
Experience with emerging platforms like TikTok, AI-driven advertising platforms or other social media advertising is a plus

Skills

Strong analytical skills; proficient in GA4, Excel, and CRM reporting
Detail-oriented, highly organised, and capable of managing multiple campaigns simultaneously
Proactive mindset, open to new ideas, and eager to learn and experiment
Excellent communication and collaboration skills for cross-functional teamwork
Attention to detail, eye for design, and a passion for delivering high-quality work

Please see attached job description for further job role information.

What does Cambridge Education Group do?

Cambridge Education Group is an international education provider that offers a range of services such as Pathway and Pre University Programs, Pre University Education, Preparatory education through foundations and master’s programmes, English Language courses, University application guidance along with creating Internship opportunities.

Why will you love working here?

Whether you work in one of our OnCampus or Managed Campus centres, in CEG Online supporting one of our many partner universities, or as part of one of our central service functions you will find a friendly, fast-paced and supportive work environment created by our diverse range of colleagues.

Employee Values

At Cambridge Education Group we believe that in living our values every single day we Achieve More for everyone around us, and in so doing makes it a great place to work.

Expert – Each individual strives to demonstrate expertise in everything they do, from previous experiences or acquiring new, relevant skills and know-how. We are great at sharing our knowledge to help our students, fellow colleagues and partners Achieve More.

Authentic – Our actions are taken, and decisions made, in line with our vision and mission; we trust everyone to do the right thing and deliver what they say they will through genuine, open and honest dialogue. We bring our whole selves to work, maximising our diversity to Achieve More.

Innovative – We continually improve all aspects of what we do, being solution-focused to affect change on our path to Achieve More. All colleagues share their ideas, big and small, and are flexible to new practices, approaches and ways of working.

Benefits

Perkbox (includes hundreds of discounts on brands)
Employee Assistance Program (EAP) – giving caring and compassionate support to all staff, as well as a dedicated Mental Health Support Network.
Private Medical
Staff Discount on CEG Digital courses
Mentoring scheme
Enhanced annual leave entitlement

Paid Media Specialist application closing date - 22/07/2026

Cambridge Education Group

Latest Jobs

Paid Media Specialist