PPC Specialist — Boyd Digital | Glasgow (Hybrid)

We run PPC for international clients across competitive markets. We're looking for a specialist who takes ownership of campaigns — someone who spots what isn't working and fixes it without being asked.

About Boyd Digital

Boyd Digital is a Glasgow-based specialist digital marketing agency working with a portfolio of international clients. Our PPC team manages significant budgets across Google Ads, Meta, and beyond — with direct client relationships and a strong culture of continuous improvement. You won't be a cog in a large machine here; you'll own your campaigns and see the direct impact of your work.

The role

You'll work across our client portfolio — researching, building, and optimising paid campaigns with a level of autonomy that rewards people who back themselves. You'll liaise directly with clients, own your reporting, and contribute to the agency's broader commercial growth.

• Manage and optimise PPC campaigns across Google Ads, Meta, and other paid platforms for international clients

• Conduct thorough keyword research and audience targeting analysis to maximise campaign efficiency

• Interpret campaign metrics proactively — identify what's underperforming and act on it

• Manage multiple client campaigns simultaneously, meeting deadlines without compromising on quality

• Communicate directly with clients — presenting performance, managing expectations, and building strong relationships

• Collaborate with SEO, content, and social teams on integrated campaigns

• Stay ahead of platform changes, algorithm updates, and emerging PPC best practices

What we're looking for

• 2+ years hands-on PPC experience — Google Ads and Meta Ads essential

• Demonstrable results: you can talk through campaigns you've run and the outcomes you drove

• Strong data analysis skills — comfortable in Google Analytics 4 and native platform reporting

• Client-facing confidence: you can explain performance clearly to non-technical stakeholders

• Organised and deadline-driven — you manage multiple accounts without things slipping

• Google Ads certification is a plus; genuine platform knowledge matters more

• UK work authorisation required

What you'll get

✓ £26,000–£32,000 salary

✓ Private medical insurance

✓ Company pension

✓ Hybrid working (Glasgow G2)

✓ Health & wellbeing programme

✓ Company events

Apply via LinkedIn or visit boyddigital.co.uk. We read every application and aim to respond within a few days.

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Boyd Digital

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