We are proud to partner with one of our exciting clients to appoint a Paid Media Specialist to their growing Marketing team.

Position Overview: Paid Media Specialist

This is a high-impact, hands-on role within a multi-functional Marketing team. Reporting to the Senior Performance Marketing Manager, the Paid Media Specialist will be responsible for the end-to-end management of all paid performance media activity—from strategic planning and implementation to real-time optimization and reporting. The primary objective is to maximize the effectiveness of paid media to drive member acquisition and meet both short- and long-term business goals.

Key Responsibilities

Campaign Management & Optimization (80%)

Strategic Planning: Identify suitable media channels to fit KPI objectives and work closely with senior management to phase budgets across channels.

Hands-on Implementation: Directly manage campaign creation and buying across platforms such as Google Ads, Microsoft Ads, and Meta (excluding OOH and Broadcast).

Day-to-Day Optimization: Monitor daily performance, execute creative and bid strategy tests, and make real-time adjustments to maximize ROI.

Technical Setup: Ensure all tracking, tagging, and pixels are in place pre-launch and troubleshoot any technical issues.

Performance Reporting: Lead review sessions with stakeholders and provide structured reporting alongside ad hoc insights.

AI Workflow Development: Build and deploy AI-driven workflows to improve automation, creative iteration, and performance diagnostics.

Administration & Compliance (20%)

Budget Tracking: Manage invoice processing, platform housekeeping, and budget reconciliation.

Compliance: Prepare brand sign-off documents, monitor process consistency, and liaise with auditors for periodic requirements.

Candidate Requirements

Essential Skills & Experience

Platform Expertise: Deep, practical experience managing campaigns within Google Ads, Microsoft Ads, and Meta Ads.

Technical Knowledge: Proficiency with GA4, Looker Studio, pixel setup, UTM standards, and event-based tracking.

Advanced Strategy: Ability to translate high-level business goals into structured paid media strategies across multiple budgets and audiences.

Audience Segmentation: Expertise in building remarketing, lookalike, and intent-based segments.

Mindset: An experimental self-starter with a "growth mindset" who is comfortable moving quickly with imperfect information.

Desirable Experience

Background in Paid Media agencies.

Experience with LinkedIn Ads, TikTok Ads, or B2B targeting.

Experience in Ecommerce marketing.

Core Values and Behaviours

Innovate and Experiment: Actively looking for ways to improve processes and building testing into every project.

Take Ownership: Delivering on commitments and keeping stakeholders informed on progress.

Keep it Simple and Lean: Prioritizing action over perfection and focusing on high-value tasks.

Member-Centric: Viewing campaign performance through the lens of the end-user to remove friction and add value.

Anything is Possible

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